Content Creator & Digital Marketing Manager

Job Details

• Job Type: Full-Time
• Pay Type: Salary
• Worksite: 9920 Brooklet Drive, Houston, Texas 77099
• Department: Marketing / Sales
• Req #: 2369

Job Duties

• Develop and deliver all digital marketing strategies, including the corporate website, SEO, on line advertising, email marketing, social media, and the design of these assets.
• Take an analytics approach to create more awareness and leads for the Well Data Products and New Energy Solutions business units.
• Develop digital approaches to nurture company's core seismic business.
• Work across departments to develop and execute the digital marketing plan and be self-directed.
• Oversee the digital marketing budget to support the business and global marketing objectives.
• Serve as the social media strategy owner to help gain followers, drive engagement, conversions, and consistency across all social channels.
• Develop, coordinate and execute digital marketing campaigns with Product Marketing Managers to ensure that the HTH COMMUNICATIONS voice and brand is succinct.
• Serve as project manager for the corporate website and work with internal stakeholders and the web developer to plan and strategize on website updates and evolution to increase traffic and conversions.
• Serve as the project manager for the Google AdWords campaigns to ensure optimal campaign performance and that the budget is utilized appropriately.
• Serve as the project manager and strategy owner for SEO campaigns to develop and implement a strategy to continually improve SEO of HTH COMMUNICATIONS webpages.
• Utilize all analytic tools necessary such as SEO software, Google Analytics, and Google Ads Manager to make informed decisions on all web and digital advertising strategies.
• Research and analyze digital and social campaign performance by providing quarterly updates to the Marketing team and various business units about the progress of campaigns related to their goals.
• Assist in managing email campaigns to ensure the HTH COMMUNICATIONS brand, and messaging are used consistently.
• Uphold the HTH COMMUNICATIONS branding guidelines.
• Owner of the internal marketing project management tool, Asana, and help develop best practices and strategies to improve the team's projects.
• Ensure Marketing is utilizing the best communications tools and practices.

Minimum Education

• Bachelor's Degree in Marketing, Advertising, Communications, Public Relations or Management.

Minimum Experience

• Three (3) years of digital marketing experience, including leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns, optimizing landing pages/web pages and user funnels, A/B and multivariate experiments, and setting up and optimizing PPC campaigns on all major search engines.