Head of Marketing Performance

Position Overview

At Iron Mountain we know that work, when done well, makes a positive impact for our customers, our employees, and our planet. That’s why we need smart, committed people to join us. Whether you’re looking to start your career or make a change, talk to us and see how you can elevate the power of your work at Iron Mountain. We provide expert, sustainable solutions in records and information management, digital transformation services, data centers, asset lifecycle management, and fine art storage, handling, and logistics. We proudly partner every day with our 225,000 customers around the world to preserve their invaluable artifacts, extract more from their inventory, and protect their data privacy in innovative and socially responsible ways. Are you curious about being part of our growth story while evolving your skills in a culture that will welcome your unique contributions? If so, let's start the conversation. We are seeking a high-caliber Fractional CMO to architect and execute the marketing strategy aligned to our B2C growth engine. This role is a strategic leadership position focused on performance marketing and integrating digital and non-digital channels to drive profitable revenue growth.

Responsibilities:

• Growth & Acquisition Strategy
• Performance Marketing Leadership: Direct the strategy for paid social, search, and programmatic channels. You won't just look at dashboards; you will direct the testing methodology, creative direction, and capital allocation.
• Omnichannel Expansion: Identify and launch non-digital or non-traditional acquisition channels (e.g., direct mail, out-of-home, community partnerships, or experiential marketing) to diversify the mix and lower blended Customer Acquisition Cost (CAC).
• Web and AI Optimization (AIO): Drive organic growth by implementing advanced search and AI optimization strategies to ensure content is discoverable and authoritative across both traditional and emerging platforms.
• AIO-Driven Content Strategy: Develop and execute a comprehensive content strategy that aligns high-quality storytelling with AIO principles, optimizing technical structure and semantic relevance.
• Funnel Optimization: Audit and refine the end-to-end customer journey—from the first touchpoint to the "Buy" button—to maximize conversion rate optimization (CRO) and average order value (AOV).
• Revenue Driver: Achieve revenue growth by 25% in the first half-year.
• Unit Economics Mastery: Own the relationship between Lifetime Value (LTV) and Customer Acquisition Cost (CAC) to ensure profitable scaling.
• Attribution & Modeling: Move beyond last-click attribution to build a sophisticated understanding of how various channels contribute to the conversion path.
• Brand & Creative Direction: Collaborate with creative teams to ensure brand messaging is both consistent and optimized for performance.
• Market Positioning: Refine the value proposition and develop messaging that positions the company to succeed in a competitive B2C landscape.

Qualifications:

• Experience Required: 7+ years in B2C e-commerce, including leadership roles scaling brands (preferably $10M+ ARR).
• Builder Mentality: Proven track record of building performance marketing systems from the ground up rather than managing large legacy agencies.
• Multi-Channel Expertise: Demonstrated success using both digital channels (Meta, Google, TikTok) and non-digital channels to drive measurable ROI.
• Analytical Rigor: Ability to translate complex data into actionable insights and strategic pivots.
• Fractional Experience: Familiarity with delivering high-level strategic direction within a fractional model.