Manager, Brand Marketing

Position Overview

The Pets Table is the newest addition to the HelloFresh family of brands on a mission to reimagine pet food, one bowl at a time. Launched in summer 2023, it has quickly become one of the fastest growing pet food brands in the US, dedicated to feeding every pet—long-haired, short-legged, spotted alike—with healthy recipes developed with vets and made from wholesome ingredients trusted by humans. Incubated within the HelloFresh Group, The Pets Table enjoys the creative agility of a startup combined with the benefits of a larger organization. This role sits within the marketing team, reporting directly to the Chief Barketing Officer, and is an excellent opportunity for a driven, creative marketer with strong branding and communication skills to help establish the company as a beloved, emotional household brand.

Key Responsibilities

• Grow The Pets Table's awareness and recognition by owning and running brand building campaigns.
• Pursue the correct brand positioning to stand out from the competition through competitor monitoring and market mapping.
• Elevate the holistic content strategy to ensure the brand is seen as premium with a cohesive tone of voice and asset collection.
• Support top of funnel marketing efforts across channels including TV, Influencer, OOH, Radio, etc.
• Manage organic social and blog strategy to keep brand content engaging for potential and active customers.
• Partner with the Product team to ensure claims resonate with customers.
• Conduct market research to understand consumer behavior, trends, wants, and needs.
• Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, including D2C and Retail.
• Establish KPIs and metrics to evaluate the success of brand initiatives, analyze results, and optimize strategies to maximize impact and ROI.

Required Qualifications

• Passion for pets and understanding of pet culture.
• Degree or concentration in Marketing, Business, or Economics.
• 5-7 years of work experience in a brand marketing role.
• Proven track record of building disruptive consumer brands with clear positioning.
• Proactive, hands-on leadership with an entrepreneurial mindset in a fast-paced startup environment within a larger corporate structure.
• Creative and resourceful with the ability to create content independently using tools like IG Stories, Capcut, and more.
• Familiarity with using AI to expedite timelines and produce realistic content.
• Visionary marketer capable of developing original campaign concepts beyond tactical briefs.
• Basic analytical skills to build a business case, including justifying significant investments in brand campaigns.

Benefits & Perks

• Compensation: New York Pay Range $119,200—$134,100 USD