Digital Marketing Manager (Paid) - Capital One Software (Remote)

Position Overview

Digital Marketing Manager (Paid) - Capital One Software (Remote)

Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all-in" on the public cloud. Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI-readiness challenges.

In this role, you will own the strategy and execution of all campaign initiatives with a primary focus on acquiring high-intent enterprise leads. As a strategic partner to the Product Marketing team, you will run experiments, gather market signals, and deliver deep-funnel insights to inform our overall go-to-market strategy.

Key Responsibilities

• Own the end-to-end strategy for Paid Search (Google). Architect complex campaign structures that target high-intent keywords while maintaining an efficient Cost Per Acquisition (CPA).
• Act as the primary point of contact for our paid agency partner. Set clear KPIs, lead weekly performance syncs, and hold partners accountable for high-fidelity execution and innovative testing.
• Collaborate with Product Marketing to align paid messaging with product roadmaps. Deliver insights from ad performance to help refine our value proposition.
• Manage paid social (LinkedIn, Meta) and programmatic campaigns to drive awareness and capture demand while ensuring a seamless transition from ad-click to high-converting landing pages.
• Manage and track annual media spend by providing monthly and quarterly forecasts to leadership, shifting investment dynamically toward the highest-performing channels.
• Establish an A/B testing framework for creative, copy, and landing pages to consistently drive down the Cost per SQL.

Required Qualifications

• Education: Bachelor’s Degree or military experience.
• Experience Required: At least 4 years of experience managing paid search (SEM) and paid social campaigns for B2B SaaS products.
• Experience Required: At least 2 years of experience managing external advertising or performance marketing agencies.
• Experience Required: At least 2 years of experience utilizing Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), or Salesforce (CRM).
• Experience Required: At least 2 years of experience managing data sets and translating "vanity metrics" (CPC, CTR) into business outcomes (MQL, SQL, Pipeline).

Preferred Qualifications

• Experience Required: 5+ years of experience navigating complex legal and compliance review cycles in financial services or a similarly regulated tech environment.
• Familiarity with Account-Based Marketing (ABM) platforms (6sense, Demandbase).
• Experience Required: 5+ years of experience with Google Tag Manager (GTM) and pixel management to ensure accurate full-funnel attribution.
• Exceptional ability to visualize data and present "the story behind the numbers" to senior executives.

Benefits & Perks

• Salary: Remote (Regardless of Location): $138,100 - $157,700; McLean, VA: $151,900 - $173,400; Richmond, VA: $138,100 - $157,700.
• Compensation: This role is eligible to earn performance-based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
• Benefits: Comprehensive, competitive, and inclusive health, financial, and other benefits designed to support your total well-being. For more details, please visit the Capital One Careers website.