Sales Marketing Manager

Job Description

The Tulsa Botanic Garden is seeking a strategic, organized and creative Sales and Marketing Manager to increase visibility, attendance and engagement through promotion of programs, events and campaigns. This is a key role responsible for ensuring compelling storytelling, strong visual design and brand consistency across all marketing and communications.

As a non-profit organization we work together to promote the beauty of plants and nature while building and sustaining an exceptional botanical garden. We are passionate about educating guests, rooting ourselves in the community and using our creative minds and skills to further the growth of the Garden.

The ideal candidate brings hands-on marketing expertise, a keen eye for design and the ability to collaborate across departments to position the Garden as a valuable community resource.

Job Duty Highlights:

• Develop and implement a dynamic marketing and communication strategy that aligns with the mission and vision of the Garden
• Collaborate with all departments to produce public-facing content including invitations, public program and private event materials
• Utilize the CRM, ticketing software and social media platforms to promote marketing efforts and analyze the effectiveness of campaigns
• Oversee and manage ticketing software while creating ticketing and registration pages
• Develop an annual marketing and advertising schedule including marketing campaigns, press releases based on ongoing events, programs, projects, etc.
• Oversee and manage the Garden’s website and development of email marketing, SMS and social media to meet department goals while creating designs for print, digital and video to optimize engagement and awareness
• Plan and execute paid advertising and media buys to increase attendance and drive revenue generation
• Build and maintain strong relationships with media outlets and manage public relations while conducting programs and talks to community-based groups
• Routinely track and report marketing metrics to monitor and analyze the effectiveness of efforts
• Assist with special events and programs as needed, including seasonal nights and weekends

Job Qualifications and Highlights:

• 2-3 years marketing experience preferred
• Experience managing brand and marketing strategies and analyzing key performance indicators
• Strong digital marketing skills including web design, CRM tools, AI integration and social media platforms
• Excellent verbal and written skills including editing and storytelling
• Creative and organized with a keen sense of visual design
• Familiarity with outdoors/gardens
• Microsoft, Windows and Adobe preferred
• Valid Driver’s License and reliable transportation

Compensation and Benefits:

• Competitive compensation aligned with nonprofit organizations, balanced with a strong benefits package and a mission-driven work environment
• Company-paid health insurance benefits
• Employer-sponsored retirement plan with company matching
• Paid Time Off and Paid Holidays
• Garden Membership
• Additional Employee discounts

Working Conditions and Environmental Exposures:

The position is primarily a seated, indoor office position with intermitted standing and walking. While performing the duties of this job, the employee may occasionally have exposure to outside weather conditions and uneven, unpaved terrain. The noise level in the work environment is usually moderate. The employee may be asked to lift 50+ pounds.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Interested Candidates:

Email a cover letter, resume and 3 references to Label: crissi@tulsabotanic.org. No phone calls please.