Marketing Director - Digital Products

Position Overview

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Key Responsibilities

• Digital Product Strategy and Management:
  • Lead the strategy, vision, delivery, and performance of front-end digital products, including FannieMae.com, ensuring they meet business goals and evolving market needs.
  • Oversee end-to-end product management – from concept through launch and ongoing optimization.
  • Build annual strategic plans and roadmaps that advance enterprise and line-of-business objectives.
  • Maintain a multi-year strategy for customer-focused digital experiences that increase engagement across the digital ecosystem.
  • Develop intuitive, compliant, and personalized experiences for business partners in collaboration with digital experience and analytics teams.
  • Own the digital content strategy to ensure consistent messaging across channels and maximize SEO/AEO impact.
  • Monitor performance by audience and objective, using insights to drive enhancements.
  • Lead the full strategy for all corporate websites.
• Cross-Functional Collaboration:
  • Cultivate strong relationships with key stakeholders to inform strategy, gain alignment, and drive cross-organizational buy-in.
  • Partner with Technology and Marketing leadership to ensure talent, capacity, prioritization, and capabilities support strategic goals.
  • Collaborate with Marketing and DMT leaders to integrate user feedback, journey mapping, tagging, and taxonomy into the digital strategy.
• Audience and Trends Expertise:
  • Lead the creation and continuous improvement of data-driven customer journeys.
  • Champion the voice of the audience and enterprise in prioritization, design decisions, and strategic discussions.
  • Use insights, testing, and analytics to uncover friction points and opportunities.
  • Communicate the measurable business impact of digital initiatives to stakeholders and partners.
  • Regularly conduct and share competitive and market analyses and apply learnings to business decisions and roadmaps.
  • Stay current on digital experience, marketing technology, and industry trends, including emerging AI applications.
• Team Leadership and Capacity Planning:
  • Build, lead, and develop a team of digital product owners and analysts while coordinating with cross-functional partners in Business Lines, Marketing, Technology, Design, Analytics, Compliance, and Legal.
  • Coach and mentor team members to drive high performance and best-in-class execution.
  • Align teams around clear goals, outcomes, and execution standards.
  • Oversee vendor and partner relationships as needed.

Required Qualifications

• 8 years of experience in digital product management within financial services or similarly complex/regulated industries, including work transforming digital solutions with marketing technology.
• Proven ability to build and lead digital product teams and deliver large-scale, cross-organizational initiatives with multiple complex workstreams.
• Prior experience managing a digital marketing ecosystem with a deep understanding of the impact of a strong content strategy.
• Demonstrated experience coaching and managing a team.
• Strong analytical skills with deep understanding of performance metrics and data storytelling (e.g., Google Analytics).
• Ability to understand and represent audience needs, pain points, and motivations.
• Proven influence with senior leaders and success driving cross-functional alignment; able to explain complex concepts in simple ways to varying audiences.
• Hands-on experience with marketing technology stacks, emerging AI capabilities, and connecting those technologies to strategy.
• Solid understanding of SEO and content strategy.
• Comfort working in an ambiguous environment and leading as a change agent.
• Education: Bachelor's Degree (Required) or equivalent experience

Preferred Qualifications

• Master’s degree preferred.
• 10+ years of digital product management experience in financial services or other complex/regulated environments.
• Experience managing multi-million-dollar budgets.
• Familiarity with Agile methodologies and modern product development practices.
• Track record of developing and executing strategies for websites or digital solutions that drive sales and strengthen customer relationships.
• 5+ years of experience leveraging digital experience platforms (e.g., Acquia, Drupal, Google Analytics Suite, and Salesforce Marketing Cloud).

Benefits & Perks

• Compensation: $175,000 - $239,000 per year
• Benefits: Comprehensive benefits package including Health, Life, Voluntary Lifestyle, and additional perks