Paid Search Marketing Manager

Position Overview

Here at Lower, we believe homeownership is the key to building wealth. As a mission-driven fintech, we simplify the home-buying process through cutting‐edge technology and a seamless customer experience. With tens of billions in funded home loans and top ratings on Trustpilot, Google, and Zillow, we are a leader in the industry. Join us in making homeownership more accessible while playing a critical role in one of our most important acquisition channels.

We are seeking a Paid Search Marketing Manager to take operational ownership of our SEM program. Reporting to the Head of Paid Acquisition, you will execute campaigns, optimize performance, and translate strategy into action across Google Ads and Microsoft Ads.

Key Responsibilities

• Execute and optimize SEM campaigns – Manage daily operations for Google Ads and Microsoft Ads, ensuring proper pacing, bid adjustments, negative keyword management, and QA while focusing on core business KPIs.
• Improve efficiency and lead quality – Analyze funnel performance, collaborate with Sales and Analytics, and adjust targeting strategies to deliver higher-quality leads.
• Run ongoing testing and experimentation – Execute A/B tests on ad copy, extensions, bidding strategies, and landing page experiences, then provide recommendations based on actionable insights.
• Partner cross-functionally – Collaborate with Web, Product, and CRO teams to improve landing page performance and work with data partners to enhance reporting and conversion accuracy.
• Monitor, report, and communicate performance – Provide weekly updates on trends, efficiency, pacing, and test progress while maintaining tight operational discipline.

Required Qualifications

• 3-5+ years of experience managing paid search campaigns in performance-driven environments such as fintech, mortgage, proptech, or insurance.
• Strong operator with proven skills in daily execution, deep optimization, and KPI accountability.
• Proficient with Google Ads, Microsoft Ads, offline conversion tracking, and first-party data usage.
• Analytical mindset with the ability to dig into dashboards, identify trends, and guide decisions with data.
• Excellent communication skills with the ability to summarize insights clearly and concisely.
• Comfortable working in fast-paced environments where priorities shift quickly.
• Passion for contributing to a mission-driven company committed to making homeownership attainable.

Benefits & Perks

• Impact: Directly influence one of our key acquisition channels and strengthen the economics of our mortgage business.
• Growth: Gain exposure to advanced SEM strategies, offline conversion optimization, and unit-economic modeling with opportunities to expand your scope.
• Collaboration: Work closely with high-caliber teams across Sales, Product, Data, and Marketing.
• Mission: Play a vital role in helping more people achieve homeownership, one of life’s biggest milestones.