INFLUENCER MARKETING INTERN

Pacific Sunwear10 months ago
Anaheim, CA, United States
On-site
Internship
Junior Level (1-3 years)

Job Description

Position Overview

With our organization rooted in Los Angeles youth culture, PacSun has remained true to its original foundation since 1980. As one of the top names in streetwear with nearly 400+ stores across 50 states, we continue to build a customer-centric organization focused on success and opportunity. Our year-round marketing internship program offers emerging professionals the chance to gain hands-on experience in social media, influencer marketing, video content, and photography – all while working in a collaborative, creative environment.

Each internship runs for a definite three-month period. Compensation: $15.00/hour.

Key Responsibilities

  • Analyze and report on daily posts including performance and conversion. Communicate scorecards with internal teams.
  • Collaborate with the e-Commerce and Social Media teams to determine KPIs and campaign goals.
  • Stay up-to-date on best practices and technology surrounding influencer marketing.
  • Archive and organize all posts, stories, blogs, etc.
  • Manage the master influencer/celebrity list including sizing, addresses, and more.
  • Work with the social team to develop ideas that maximize influencer content and user-generated content (UGC).
  • Coordinate gifting collateral (boxes, cards, tissue, etc.).
  • Process all influencer payments through the PO system.
  • Represent the PacSun brand in all external communications.
  • Collaborate with events and brand marketing teams to ensure influencer attendance and coverage at sponsored events.
  • Create influencer lists for campaigns, events, and collection pushes that align with brand and KPI requirements.
  • Monitor competitors’ influencer strategies.
  • Set up, organize, and attend off-site events, which may include nights, evenings, and weekends.
  • Attend meetings, create presentations, present ideas, generate reports, and manage calendars.

Required Qualifications

  • Soon-to-be or recent graduates.
  • Availability to work a full-time schedule.
  • Passion for fashion, retail, and process improvement.
  • Engaging personality with exceptional communication and presentation skills.
  • Strong organizational skills.
  • Creative writing and out-of-the-box thinking.
  • Proficiency in Microsoft Office, including PowerPoint presentation skills.

Required Skills

video content
organization
creative writing
Microsoft Office
presentation
influencer marketing
communication
PowerPoint
photography
social media