MARKETING & COMMUNICATIONS SPECIALIST

Job Description

The Marketing and Communications Specialist maintains and grows an integrated, organization-wide strategic marketing and communications plan. They work to broaden awareness and solidify WAYA’s position as a thriving youth community center through effective and consistent communication with participants and staff.

The Marketing and Communications Specialist will assist the Athletic, Preschool, and Development teams in the development and implementation of communications strategies, plans and deliverables for internal and external audiences.

Position Duties:

• Manage WAYA email communications including writing weekly programming newsletters & weekly staff newsletters
• Oversee the development and execution of online content including managing the WAYA website and social media channels
• Analyze social media and newsletter analytics and identify trends to build community online
• Create all graphics and branding to be used for digital and traditional marketing platforms (banners, yard signs, postcards, brochures, posters)
• Maintain a brand voice and brand integrity across all platforms
• Collaborate with Directors to create and maintain a yearly communications / social media calendar
• Assist Directors in creating online registrations for their programs
• Assist Executive Director in developing communications in response to incidents in a timely and appropriate manner
• Occasionally attend WAYA events, including games, tournaments, member events, etc. to take pictures, live-stream, and create other types of content
• Coordinate with WAYA photographer and WAYA staff to get pictures when not in attendance
• Research new marketing outlets for WAYA
• Research new outreach opportunities for WAYA