Manager- CRM and Marketing Automation

Position Overview

Manager - CRM and Marketing Automation at LifeBridge Health. This full-time role (8:00am–4:30pm) is mostly remote; however, candidates must reside within commuting distance of Baltimore, MD for occasional onsite collaboration. LifeBridge Health is seeking a data-driven and creative leader to drive our CRM strategy and marketing automation efforts—enhancing patient engagement, acquisition, and retention while elevating our brand across digital channels.

Key Responsibilities

• Serve as the technical lead and administrator for our CRM platform (Cured).
• Build and maintain CRM architecture including workflows, automation rules, reports, dashboards, and user roles.
• Integrate CRM with EHR (e.g., Cerner) and other systems to ensure clean and efficient data flow.
• Manage system security, performance, documentation, and team training.
• Stay informed about platform updates and best practices to continuously optimize systems.
• Develop, launch, and manage email/SMS marketing campaigns and customer journeys using Cured and related tools.
• Support marketing strategy with audience segmentation, preference centers, and automated workflows.
• Collaborate with creative, digital, and brand teams to align messaging and campaign goals.
• Conduct A/B testing and drive continuous campaign optimization.
• Define KPIs and build performance dashboards to track campaign effectiveness.
• Analyze campaign results and share insights with stakeholders for data-informed decisions.
• Utilize tools like Tableau and SQL for deeper performance analysis and reporting.

Required Qualifications

• 3+ years of hands-on experience managing and administering CRM platforms.
• Proficiency in relational database concepts, data mapping, and SQL.
• Demonstrated experience with digital campaign execution and performance tracking.
• Strong analytical mindset with a proven ability to make data-driven decisions.
• Experience working with complex technology environments and streamlining workflows.
• Excellent project management and organizational skills.
• Strong communication skills, both written and verbal, especially when presenting to non-technical audiences.

Preferred Qualifications

• Experience with Cured CRM or similar healthcare-focused CRM tools.
• CRM Certified Administrator or equivalent certification.
• Experience with EHR integrations (e.g., Cerner).
• Tableau or similar analytics platform experience.

Benefits & Perks

• Compensation: Competitive compensation (additional elements such as overtime, shift differentials, premium pay, and bonuses may apply).
• Benefits: Comprehensive health plans.
• Perks: Free parking.
• Wellness: Wellness programs.