Direct to Consumer - Marketing Specialist

Position Overview

Advantage Home Care, a leading provider of non‐medical home care since 1980, is seeking a Direct To Consumer Marketing Specialist. In this field‐based role, you will drive growth by engaging directly with communities to acquire new clients and caregivers, build trust, and increase brand visibility.

Key Responsibilities

• Serve as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communities.
• Conduct door-to-door outreach, attend approved health fairs and local events, and engage with potential clients and family-selected caregivers (BYOC).
• Educate families on care options, provide marketing materials, and guide them toward enrollment.
• Track all leads and activities in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates.
• Collaborate with intake and recruitment teams to ensure seamless hand-offs and client onboarding.
• Address misconceptions, overcome objections, and personalize outreach using regional knowledge.
• Assist in identifying and resolving any issues or dissatisfaction experienced by clients or caregivers.
• Dedicate 75% of work time to forward-facing, growth-focused activities.
• Perform other duties as assigned by management.

Required Qualifications

• Comfort with 75% field work, engaging with prospects and community partners.
• Strong community presence through consistent, weekly visits.
• Proven ability to generate referrals and convert leads into active clients and caregivers.
• Excellent organizational skills with diligent follow-up and tracking of outreach activities.
• Team collaboration skills to work seamlessly with related departments.

Preferred Qualifications

• Experience in sales, marketing, or community outreach.
• Strong communication and interpersonal skills.
• Self-motivated, goal-driven, and comfortable working independently in the field.
• Experience using CRM tools and managing follow-up processes.
• Familiarity with local community dynamics and grassroots marketing tactics.

Benefits & Perks

• Compensation: $17-$18 per hour
• Earned Time Off
• Medical Benefits, Dental, Life Insurance
• Weekly paychecks
• Competitive Pay
• Fun, lively, and family-oriented work environment
• Performance Bonuses
• Room for advancement

Schedule: 8-hour shift

Location: Negotiable