Senior Event & Partner Engagement Manager - North America

Job Description

Senior Event & Partner Engagement Manager - North America

Location

Philadelphia/New Jersey, United States

Experience Level

5+ Years in Marketing (Technology industry preferred)

About the Role

We are seeking a seasoned marketing professional to drive partner engagement, event initiatives, and demand-generation activities across North America. This role requires a proactive communicator with strong business development exposure, solid digital marketing understanding, and the ability to collaborate effectively with cross-functional teams and technology partners.

Key Responsibilities

• Partner Marketing
  • Work closely with our technology partners to plan and execute joint marketing activities.
  • Create draft content for partner-aligned marketing materials and support partner-driven campaigns.
• Event Management
  • Organize and manage virtual and in-person events, including webinars, trade shows, and partner events.
  • Coordinate logistics, marketing materials, capture leads and follow-up activities to ensure successful events.
• Team Coordination
  • Collaborate with internal marketing, design, and sales teams to gather required materials.
  • Ensure timely delivery of brochures, presentations, and other marketing assets.
• Lead Validation
  • Validate and qualify incoming leads from campaigns and events.
  • Share qualified leads with the sales team and support follow-up activities.
• Digital Marketing Support
  • Assist with digital marketing tasks such as emails, social posts, and landing pages.
• Communication & BDM Support
  • Work closely with the Business Development team to support their marketing needs.
  • Help prepare sales decks, partner presentations, and marketing collateral.

Requirements

Required Qualifications

• 5+ years of professional marketing experience, preferably in the technology or IT services sector.
• Bachelor's degree in Marketing, Communications, Business, or a related technical field.
• Proven experience managing partner relationships and executing collaborative marketing initiatives.
• Strong event planning and coordination background.
• Familiarity with digital marketing tools, CRM systems, and lead validation processes.
• Excellent interpersonal skills, with the ability to work effectively with business development teams and technical stakeholders.
• Highly organized, detail-oriented, and proactive in driving multiple projects simultaneously.

Preferred Qualifications

• Experience working with major technology partners (e.g., Salesforce, Microsoft, IBM, AWS, SAP etc.).
• Understanding of demand generation, marketing analytics, and lead scoring.
• Ability to create or guide marketing content development.