Digital Marketing Specialist; position

Position: Digital Marketing Specialist (Contract position)

Job Purpose

MSC Cruises USA is expanding its media and marketing team to include hiring a Digital Marketing Specialist. This position will manage digital marketing efforts and support the Digital Marketing Manager with a focus on Agency Management, Creative Management & Trafficking, Affiliate Program Management, Reporting & Billing.

#LI-MK1 Key Accountabilities

Agency Management

• Manage relationships with external media agencies to ensure alignment with MSC Cruises' marketing strategies and objectives.
• Plan, execute, and oversee digital marketing projects from conception to completion, ensuring all deliverables are met on time.

Project Management

• Collaborate with agency and internal stakeholders to align all agency work streams with business needs.
• Manage internal Media Team status document to ensure prioritization across work streams.

Creative Management & Trafficking

• Oversee the development and trafficking of creative assets for digital campaigns, ensuring timely delivery and proper implementation.
• Coordinate the production and trafficking of digital creative assets, ensuring timely delivery to digital media partners.
• Review all Paid Search & Affiliate copy to ensure compliance and alignment with MSC Cruises’ promotional strategy.

Affiliate Program Management

• Develop and oversee the affiliate marketing program, including affiliate agency management, recruitment, activation, and ongoing relationship management of affiliates.
• Track, analyze, and report on affiliate performance metrics, identifying opportunities for growth and optimization.

Digital Media Reporting

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
• Generate regular reports to communicate performance to stakeholders.
• Evaluate agency optimization proposals and provide.

Billing

• Review all monthly invoices from Media Partners to ensure accuracy.
• Process invoices related to digital marketing activities to ensure timely payment.

Qualifications (skills, competencies, experience)

• Must be a self-starter, with strong planning and organizational skills.
• Detail-oriented and proven ability to thrive in a fast-paced environment.
• Knowledge of Paid Media & Web Analytics Platforms including Meta, Google Ads, DCM, Tik Tok, Pinterest, Reddit, Snapchat, Bing, GA4, and Adobe Analytics.
• Proven understanding of the affiliate space and familiarity with all affiliate partner types (editorial, cashback, card-linked offers, strategic brand partners, etc.) and how to optimize partnerships to drive performance across various affiliate models.
• Proficiency in affiliate marketing tools and platforms (Rakuten Advertising preferred).
• Digital media planning or buying experience is a plus.

Visa Requirements (if any)

USA work authorization, Greencard or USA Passport

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