Channel Marketing Manger

Position Overview

This position is not eligible for visa sponsorship. Candidates must be authorized to work in the United States without the need for sponsorship, now or in the future. The Channel Marketing Manager is responsible for driving the holistic go-to-market approach across the divisions' multi-channel market strategy. They work closely with cross-functional departments to ensure marketing is a key part of the channel planning process. Marketing activities are designed to support revenue goals, be measurable, attainable, and well executed. These programs drive partner and end-user engagement while creating a best-in-class customer experience through the channel. A primary goal of this position is to scale and develop innovative programs that closely align with a customer intimacy strategy, driven by data (LoC, VoC), and to create opportunities and campaigns around key channel partnerships to optimize marketing efforts for value creation and revenue generation.

Key Responsibilities

• Develop, collaborate, and support the execution of multi-channel marketing plans across digital and traditional channels – including ecommerce, email marketing, advertising campaigns, print materials, photography, brands, paid and organic search, social media, events, and thought leadership.
• Determine and direct the marketing and sales support needs for assigned channels and business partnerships.
• Identify key insights from channel data to drive strategy and connect with cross-functional teams.
• Partner with sales and product management to provide strategic market positioning that strengthens alliances and drives qualified leads.
• Collaborate with the creative team to develop and execute innovative marketing campaigns.
• Continuously analyze and report campaign performance against KPIs and adjust plans to improve customer experience and drive new business.
• Leverage digital behavior trends and insights to align teams and ensure decisions are data-driven.
• Apply entrepreneurial thinking and behavioral science to audience identification, media targeting, UX/CX, content strategy, and brand planning.
• Translate human-centered insights and data into actionable recommendations for brand planning, creative execution, and media planning.
• Work closely with channel sales teams to understand partner needs and develop customized solutions.
• Take creative initiative in producing marketing materials, concepts, campaigns, and other assigned tasks.
• Collaborate cross-functionally on programs and processes as appropriate.
• Perform other related responsibilities as assigned.

Required Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 6 years of experience in marketing roles, preferably within the building products industry.
• Proven track record of driving successful marketing initiatives.
• Ability to complete design work in Photoshop, Adobe Illustrator, and Adobe InDesign.
• Technical Skills: Proficiency in Microsoft Suite (Teams, Word, Excel, Outlook, PowerPoint) and expertise in leveraging both traditional and digital marketing channels including SEO, social media, content marketing, email marketing, and PR.