IN-PERSON Website Designer & Digital Marketing Specialist

Job Summary

We are seeking an energetic and detail-oriented Digital Marketing Specialist to build company website and drive our online presence and elevate our brand across multiple digital channels. In this role, you will develop and execute innovative marketing campaigns, optimize digital content for maximum engagement, and analyze performance metrics to refine strategies. Your expertise will help us reach targeted audiences, boost conversions, and grow our digital footprint through strategic use of SEO, social media marketing, content creation, and performance marketing techniques. This paid position offers an exciting opportunity to make a measurable impact in a fast-paced environment dedicated to growth and innovation.

Responsibilities

• Develop comprehensive digital marketing strategies that align with business goals, focusing on SEO, SEM (Search Engine Marketing), and performance marketing initiatives.
• Manage and optimize campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to maximize reach and ROI.
• Conduct keyword research using SEO tools to identify high-value search terms; implement on-page SEO enhancements including HTML, CSS, and content adjustments for improved search rankings.
• Create compelling content tailored for various digital platforms, including blog posts, social media updates, email campaigns, and landing pages using copywriting best practices.
• Utilize analytics tools like Google Analytics to monitor campaign performance; generate reports that inform ongoing optimization efforts.
• Manage content management systems such as WordPress to update website content regularly and ensure a seamless user experience.
• Design engaging graphics with Adobe Photoshop or Adobe Creative Suite; support graphic design needs for digital ads, social media posts, and email marketing materials.
• Implement marketing automation tools to nurture leads through targeted email marketing campaigns and personalized outreach strategies.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital channels while maintaining a focus on conversion optimization.
• Stay current with the latest trends in digital marketing, SEO best practices, and emerging technologies like JavaScript or SQL that can enhance campaign effectiveness.

Experience

• Proven experience in digital marketing roles with a strong focus on SEO tools, social media management, Google Ads (formerly Google AdWords), and analytics platforms such as Google Analytics.
• Hands-on experience with content creation including copywriting for diverse audiences and graphic design using Adobe Photoshop or Adobe Creative Suite.
• Familiarity with website management systems like WordPress or other content management systems (CMS).
• Knowledge of HTML, CSS, JavaScript, and SQL is advantageous for technical optimization tasks.
• Demonstrated success in managing PPC (pay-per-click) campaigns and utilizing SEM strategies to drive traffic and conversions.
• Experience working within e-commerce environments or B2B marketing settings is preferred.
• Strong analytical skills with the ability to interpret data insights for continuous improvement of marketing efforts. Join us as a Digital Marketing Specialist to harness your creativity and technical skills in a dynamic environment where your efforts directly influence our growth trajectory!

Job Types

Job Types: Part-time, Contract

Pay

Pay: $500.00 - $2,500.00 per month

Work Location

Work Location: In person