Social Media Producer (Enrollment Marketing & Communications)

Overview

The University of Florida is hiring a Social Media Producer for the Division of Enrollment Management. This role requires developing and executing social media strategies, creating engaging multimedia content, managing daily social media operations, analyzing performance data, and engaging prospective students and key audiences across multiple platforms.

Responsibilities

• Lead social media strategy aligned with University brand and Enrollment Management goals
• Create and publish content including graphics, photography, and short videos
• Manage Enrollment Management social media channels including UF Admissions accounts
• Engage with audiences through comments and messages to foster interaction
• Analyze social media metrics and prepare performance reports for stakeholders
• Coordinate with internal departments to ensure consistent messaging
• Use social listening to identify audience trends and reputational concerns

Qualifications

Required qualifications: Master’s degree or Bachelor’s degree plus two years relevant experience

Preferred experience: social media marketing, content management tools, and campaign execution

Compensation and Benefits

Compensation: $52,000 annually plus health, retirement, paid time off, tuition assistance, and PSLF eligibility