Digital Strategist

Position Overview

Join our growing full-service advertising agency with offices in Philadelphia, PA and Northfield, NJ as a Digital Strategist. This remote role (with required in‑person training and travel for client meetings) involves developing deep insights into clients’ marketing goals and crafting digital strategies that drive performance. You'll work directly with clients, discussing campaign performance and planning strategies that align with their KPIs.

Key Responsibilities

• Develop and guide digital strategies to align with overall marketing goals.
• Manage the setup, execution, and reporting of digital media campaigns (including paid social, search, and Salesforce Marketing Cloud email campaigns).
• Communicate daily and weekly with clients regarding digital properties and campaign performance.
• Oversee configuration, ad serving, trafficking, troubleshooting, and optimization of campaigns.
• Stay up to date on industry trends and proactively recommend new strategies and opportunities.

Required Qualifications

• Minimum of 3 years’ experience in digital marketing within an agency or client setting.
• Proficiency with digital ad platforms such as Google Analytics, Google Ads Manager, Facebook/Snapchat/LinkedIn ad platforms, and basic HTML skills.
• Strong organizational skills, attention to detail, and problem-solving abilities.
• Required certifications: Google Analytics and Google AdWords must be obtained before starting.
• Proficiency in Microsoft Word and Excel.

Benefits & Perks

• Full-time employment opportunity.
• Remote work arrangement with initial in-person training and travel for client meetings.
• Be part of a dynamic digital team at a growing agency.