Manager, Email Marketing

Position Overview

Are you a pet enthusiast with a passion for digital marketing? Do you have a proven track record of driving successful email campaigns and increasing customer engagement? If so, then Petco has the perfect opportunity for you! We are seeking an experienced Manager, Email Marketing to join our dynamic team and help us grow our business through strategic and creative email campaigns. As the leader of our email marketing efforts, you will have the opportunity to make a significant impact on our brand and connect with our loyal pet-loving audience. So if you’re ready to take your career to the next level and be a part of a company that values your skills and expertise, keep reading to learn more about this exciting opportunity!

Petco is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Key Responsibilities

• Develop and execute strategic email marketing campaigns to drive customer engagement and increase sales.
• Create compelling and personalized email content that resonates with our target audience of pet enthusiasts.
• Continuously monitor and analyze email performance metrics to identify areas for optimization and improvement.
• Collaborate with cross-functional teams such as merchandising, creative, and data analytics to develop effective email marketing strategies.
• Utilize customer data and segmentation to create targeted email campaigns that drive conversion and retention.
• Stay up-to-date with industry trends and best practices in email marketing to ensure Petco remains at the forefront of digital marketing.
• Manage the end-to-end email marketing process, including planning, scheduling, testing, and deployment.
• Work closely with the design team to develop visually appealing email templates and graphics that align with our brand guidelines.
• Ensure all email campaigns are compliant with CAN-SPAM regulations and adhere to best practices for email deliverability.
• Manage the email marketing budget and report on campaign ROI and performance to senior management.
• Lead A/B testing and other experiments to continuously improve email conversion rates and engagement metrics.
• Mentor and train team members on email marketing best practices and provide guidance and support to help them grow in their roles.
• Collaborate with external vendors and agencies to develop and execute email marketing campaigns that align with Petco’s business objectives.
• Act as a brand ambassador for Petco and maintain a deep understanding of our company’s mission and values to effectively communicate our messaging in email campaigns.