Marketing Generalist

Position Overview

Marketing Generalist – Realty Executives
Location: Phoenix, AZ
Schedule: Full-Time | On-Site

About Realty Executives: Founded in 1965, Realty Executives is one of the most established and respected real estate franchise brands in North America. With a network of high-performing real estate professionals (“Executives”), the company is committed to innovation, integrity, and empowering its franchisees with the tools they need to succeed.

Job Overview: We are seeking a Marketing Generalist to elevate our brand, attract franchise prospects, and support our network with high-quality, ready-to-use marketing tools. You will develop and execute integrated marketing campaigns across digital, print, and social channels, create engaging content that aligns with our brand identity, and manage our digital presence through SEO, SEM, and paid advertising. Additionally, you will design marketing toolkits and collateral to assist our franchisees in promoting themselves locally while upholding national brand standards.

Key Responsibilities

• Develop and execute integrated marketing initiatives across digital, print, and social channels.
• Create engaging written and visual content that aligns with the brand identity.
• Manage the digital presence including SEO, SEM, and paid advertising campaigns.
• Design user-friendly marketing toolkits, templates, and collateral for franchisees.
• Support event marketing efforts such as franchise development sessions, webinars, conferences, and internal training events.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field OR equivalent experience.
• Experience Required: 2–4 years of marketing experience, with experience in real estate or franchising considered a strong bonus.
• Proficient in tools such as Google Ads, Meta Ads, HubSpot, Hootsuite, Canva, or Adobe Creative Suite.
• Skilled in using Google Analytics and other reporting platforms.
• Strong writing, editing, and content creation skills.
• Solid understanding of SEO/SEM and social media best practices.
• Highly organized, creative, data-driven, and able to manage multiple projects.
• Capable of working independently as well as collaboratively in a fast-paced environment.

Benefits & Perks

• Be part of a legacy brand with decades of industry leadership.
• Play a key role in shaping and modernizing a national marketing strategy.
• Support over 100 franchise locations across North America.
• Work with a team that values innovation, independence, and measurable results.