Director, Growth Marketing, New Venture

Position Overview

At Spring Health, our mission is to eliminate every barrier to mental health. We’re revolutionizing mental healthcare through our clinically validated Precision Mental Healthcare platform that delivers the right care—whether it’s therapy, coaching, or medication—tailored to individual needs. Partnering with over 450 companies including Microsoft, Target, and Delta Airlines, we provide best-in-class care to 10 million people and generate a net positive ROI for our clients.

Reporting to the General Manager, New Ventures, the Growth Marketing Director will develop and execute an integrated growth strategy to scale an emerging D2C business line. This hybrid role requires three days per week at our HQ (60 Madison Ave) and will play a critical role in accelerating consumer acquisition, improving conversion, and maximizing ROI through both paid and organic channels.

Salary: $173,110 - $216,390

Key Responsibilities

• Lead the development and execution of a growth marketing roadmap focused on acquisition, conversion, and retention for the new venture D2C business line.
• Coordinate performance marketing across paid digital channels (e.g., search, social, display, streaming) and organic levers (e.g., SEO, lifecycle/CRM), referrals, and partnerships.
• Oversee CAC performance, media budget allocation, and optimization in collaboration with channel owners and cross-functional stakeholders.
• Build a high-performing growth engine by managing both internal resources and external partners.
• Partner with Product, Creative, Engineering, and Analytics teams to optimize the full growth funnel, including A/B testing and landing page performance.
• Drive creative testing and iteration to unlock performance wins across campaigns.
• Develop long-term spend planning models in collaboration with FP&A, and communicate forecasts, risks, and trends to leadership.
• Translate data into actionable insights that inform channel mix, audience strategy, and messaging alignment across the user journey.

Required Qualifications

• 7+ years of experience in growth or performance marketing, preferably in digital health or SaaS.
• 5+ years of experience in D2C.
• Responsibilities: Proven ability to lead and scale acquisition programs across paid and owned channels.
• Demonstrated experience establishing and scaling performance marketing best practices to evolve a scrappy function into an efficient growth engine.
• Proven ability in managing large marketing budgets, driving channel strategy, and optimizing investment based on LTV:CAC and ROI targets.
• Strong cross-functional collaboration, particularly with product, design, and analytics teams.
• Ability to set vision while driving execution in complex, cross-functional environments.
• Data-driven decision making with comfort in funnel analytics, growth KPIs, and marketing technology platforms.

Preferred Qualifications

• Experience launching and scaling early-stage businesses or new product lines.
• Familiarity with PLG (Product-Led Growth) tactics.
• Experience navigating healthcare compliance in marketing.

Benefits & Perks

• Health, Dental, and Vision benefits starting on your first day, plus access to One Medical accounts along with HSA and FSA options (with up to $1K contributed for HSAs based on your plan).
• Employer-sponsored 401(k) match of up to 2% for retirement planning.
• Yearly allotment of no-cost visits to our network of therapists, coaches, and medication management providers for you and your dependents.
• Competitive paid time off policies including vacation, sick leave, and company holidays.
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after six months of tenure.
• Access to Noom, a weight management program tailored to your unique needs and goals.
• Access to fertility care support through Carrot, including up to $4,000 reimbursement for eligible expenses.
• Access to Wellhub for fitness, mindfulness, nutrition, and sleep support through one subscription.
• Sponsored child care, back-up care, and elder care through BrightHorizons.
• Up to $1,000 annual Professional Development Reimbursement.
• $200 yearly donation matching to support your favorite causes.