Marsh US Affinity Marketing Strategist

Position Overview

We are currently seeking a Marketing Strategist for Marsh’s US Affinity practice to elevate our dynamic, growth-oriented business. In this role, you will support Marsh’s go-to-market strategy for the US affinity business by working closely with business leaders to develop and execute B2B and B2B2C marketing strategies that drive new sponsor clients, enhance existing programs, and increase overall profitability. The position is based in Bethesda, MD or New York City, NY with a hybrid work model and reports to the Global Head of Marsh Affinity Marketing.

Key Responsibilities

• Develop and execute strategic marketing plans and programs tied to corporate and business segment objectives, with a focus on driving new business and growth.
• Serve as a strategic marketing partner to client and partner managers by guiding appropriate positioning of our offerings and value propositions.
• Create compelling, content-rich customer engagement opportunities across emails, websites, social media, and direct mail.
• Build integrated customer journeys as part of comprehensive marketing campaigns.
• Utilize marketing automation and digital tools to drive buying decisions, increase retention, and promote cross-selling opportunities.
• Collaborate with sales to coordinate campaigns and drive lead generation efforts.
• Monitor and report on marketing metrics such as customer engagement and online behavior to demonstrate ROI.
• Identify and implement new demand generation strategies and campaigns focused on measurable results.
• Plan and execute effective events that drive leads and business growth.
• Create and manage the day-to-day marketing needs of the Franchise vertical while also overseeing related strategies for Transportation, E-commerce, and Warranty verticals.
• Evaluate marketing and promotional activities, recommend strategy adjustments, and present innovative ideas to keep our marketing fresh and competitive.
• Develop and coordinate advertising and promotional activities, including contests, webinars, educational opportunities, print, digital campaigns, conventions, giveaways, and signage.

Required Qualifications

• BA degree in marketing, business, or a related field (MBA preferred) or equivalent work experience.
• Minimum 5 years of marketing experience with a strong focus on digital marketing, including copywriting, editing, and design.
• Proven familiarity with digital marketing tools and the ability to quickly learn new technologies.
• Experience in strategic and operational B2B and/or B2B2C marketing.
• Experience with Salesforce Marketing Cloud, Adobe Experience Manager, and Adobe Creative Suite is preferred.
• Background in insurance or financial services is strongly preferred.
• Strong presentation, written, and verbal communication skills.
• Ability to work collaboratively within a matrixed organization and influence decision-making.
• Excellent project management skills with the ability to prioritize multiple projects in a fast-paced environment.

Preferred Qualifications

• Energetic and proactive with the ability to thrive in a fast-paced, evolving environment.
• A strong independent worker who is equally comfortable collaborating across teams.
• Willingness to share ideas, voice opinions, and advocate for the customer.
• Excellent data analysis skills and keen attention to detail.
• Ability to convert creative ideas into tangible business results with a strong sense of urgency and realistic deadline management.

Benefits & Perks

• Opportunity to drive strategic development, content creation, digital marketing, communications, and go-to-market plans that take our affinity practice to the next level.
• Collaborative environment working with talented colleagues, supportive leaders, and a diverse, inclusive culture.
• Competitive Compensation: Base salary range of $91,000 to $182,000, determined by experience, skills, education, and other factors, plus potential performance-based incentives.
• Total Rewards Package: Comprehensive health and welfare benefits, tuition assistance, 401K savings and other retirement programs, and employee assistance programs.
• Hybrid work model offering flexibility along with in-office collaboration for professional development.