Digital Marketing & Social Media Coordinator

Position Overview

Location: Philadelphia, Pennsylvania

Role:

Department:

We are seeking an enthusiastic and detail-oriented Digital Marketing & Social Media Coordinator to join our Marketing team. This entry-level role is ideal for a self-starter who is passionate about content creation, social media strategy, and digital analytics — and who wants to grow their career in a dynamic professional services environment. The coordinator will support the firm’s digital presence by managing and executing day-to-day content, campaigns, and analytics across social media, the firm’s website, and email communications.

Key Responsibilities

• Assist in creating, scheduling, and publishing content on firm social media platforms (LinkedIn, X/Twitter, Instagram, etc.) in alignment with the firm’s voice and brand
• Monitor social media channels for engagement opportunities, news, and industry trends relevant to legal services
• Support the development and execution of digital campaigns promoting firm news, thought leadership, events, and community engagement
• Help maintain and update website content via the firm’s content management system (CMS)
• Assist with creation, formatting, and distribution of client alerts, newsletters, and event invitations using email marketing platforms
• Collaborate with attorneys and practice groups to draft and edit content that is clear, professional, and accessible to target audiences
• Track and report on the performance of digital campaigns and provide insights using tools such as Google Analytics, Hootsuite, and email metrics
• Coordinate digital content calendars and support strategic planning with the marketing team
• Ensure brand consistency and compliance with legal industry standards across all platforms
• Stay current with best practices in digital marketing, legal communications, and content accessibility

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field
• 1–2 years of professional experience in digital marketing or social media
• Familiarity with LinkedIn, Twitter, and other professional social platforms
• Strong writing, editing, and proofreading skills with attention to tone and detail
• Highly organized with the ability to manage multiple projects and deadlines

Preferred Qualifications

• Experience with email marketing tools (e.g., Constant Contact, Mailchimp) and CMS platforms
• Working knowledge of Adobe Creative Suite or Canva
• Interest in the legal industry or professional services marketing