Social Media Manager

Reports To: VP of Marketing

Job Summary

Andy’s Frozen Custard is seeking a highly motivated, social media expert who thrives in a fun, fast-paced work environment. The Social Media Manager will drive Facebook, Instagram, Twitter, TikTok, Snapchat, LinkedIn and more by planning and creating content, engaging with our Company and Franchised community and leveraging/creating/growing influencer marketing. Must have a passion for bringing joy to the masses, have a humorous and creative disposition, and have exceptional customer service skills. This is an exciting opportunity to work with the one and only frozen custard company that makes it fun to be a kid for a while.

Responsibilities (Including, but not limited to):

• Plan and manage a vigorous social media calendar.
• Drive content creation in partnership with creative team stakeholders and more.
• Ensure all content is tailored and optimized to support each location.
• Track and analyze social content performance.
• Optimize content planning, creation and distribution based on insights.
• Manage social execution for branded partnerships.
• Engineer ambassador program including recruitment, negotiation, content submission and incentives.
• Engage community through personalized moderation and outreach across all channels.
• Identify, activate and insert brand into relevant social conversations, trends and create awareness in multiple non-traditional verticals.

Requirements:

• Minimum 3-5 years of Social Media experience
• Bachelor's Degree in Marketing or related field
• Work a minimum of 42+ hours per week.
• Monday-Friday with ability and willingness to work after hours and on weekends as needed.
• Based in Springfield, Missouri at Andy’s Home Office.
• Willingness to travel on an as needed basis.
• Ability to think strategically in a fast-paced environment and appropriately manage change.
• Experience creating and managing social channels on behalf of a brand/business.
• Execute our signature brand voice with tasteful humor, while remaining grounded in courtesy and customer service.
• Experience and challenge as copywriter preferred but not required.
• Ability to analyze data and make actionable recommendations for testing and learning.
• Attention to detail is a must.
• Ability to juggle multiple tasks, deadlines, and some unreasonableness.
• Exceptional intradepartmental and cross departmental communication skills.

Physical Requirements:

• Occasional ascending or descending stairs, ramps.
• Constant computer usage.
• Frequent, continual, intermittent flexing or rotation of the wrist(s) and spine.
• Constant talking, expressing or exchanging ideas by means of the spoken word.
• Constant clarity of vision at near and/or far distances.

About Us:

Andy’s Frozen Custard is a quick service frozen dessert business. We are a freestanding restaurant, with drive through and walk-up service windows. We exclusively sell frozen custard treats. Andy’s has a wide variety of treats from simple vanilla or chocolate cones, to seasonal favorites like our Pumpkin Pie Concretes and Strawberry Shortcake Sundaes.

Our approach has been fairly simple: Hire great people, treat them right, and try to get the product in as many mouths as possible. Andy’s Frozen Custard focuses on three main things: product quality, customer service, and community involvement. Our efforts in these areas are what make us unique in the markets we serve.

It is this commitment to quality that allows us to be confident in saying that Andy's makes the best frozen treat in the entire world!

Andy’s Frozen Custard® is an equal opportunity employer.