Marketing Manager - Customer Experience
Direct Supply12 months ago
Milwaukee, Wisconsin, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Direct Supply is building the future of healthcare technology with industry-leading products, solutions, and platforms to improve the lives of millions of seniors and those who care for them. In the Marketing Manager – Customer Experience position, you will lead efforts to elevate how Direct Supply engages with customers through premier tradeshows, strategic campus visits, and transforming our showroom into a future-focused Customer Meeting Center. Your role is pivotal in aligning immersive, high-impact experiences with business objectives and bringing our brand to life through personalized, memorable customer interactions.
Key Responsibilities
- Lead the transformation of a traditional showroom into a multi-purpose Customer Meeting Center through a phased plan and long-term strategic vision.
- Drive customer engagement strategy and ensure brand consistency across both physical and digital environments.
- Collaborate with cross-functional teams to integrate technology, storytelling, and design elements that reflect the brand and support strategic priorities.
- Apply strategic planning and project management expertise to deliver seamless execution across multiple workstreams.
- Oversee strategy and execution for top-tier tradeshows, including messaging, engagement, and alignment to sales pipeline goals.
- Lead end-to-end planning and delivery of on-campus customer visits, ensuring high-impact, personalized experiences.
- Develop scalable, repeatable processes for visit execution and feedback collection to continuously improve satisfaction and outcomes.
- Support the alignment of experiential marketing touchpoints with broader customer insight initiatives to inform business decisions.
- Manage vendor relationships for design, construction, and digital experience to support showroom transformation and event needs.
Required Qualifications
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- 6+ years of experience in marketing or customer experience roles.
- Strong background in project leadership, stakeholder engagement, and vendor management.
- Track record of delivering customer-centric experiences that drive measurable results.
- Experience with space planning or experience design is a plus.
- Exceptional organizational and communication skills.
Preferred Qualifications
- Experience with AV/digital technology integration preferred.
- Experiential marketing certifications a plus.
Benefits & Perks
- Generous benefit package available.
Required Skills
Strategic Planning
Stakeholder Engagement
Vendor Management
Mobilizes Resources
Ensures a Customer Focus
Space Planning/Experience Design
Customer Engagement Strategy
Delivers Results
Digital Technology Integration
Project Management
Communicates Effectively
Experiential Marketing
Project Leadership
Deals with Ambiguity