Head of Strategic Marketing

Position Overview

At Wheeler, our vision is to transform the CDMO industry for the benefit of patients worldwide, and our mission is to accelerate the translation of drug discoveries into clinical impact. We are driven by values such as Integrity, innovation, Dedication, respect, efficiency, and a commitment to Play to Win. As Head of Strategic Marketing, you will be a key leader reporting directly to the Chief Commercial Officer (CCO). You will own our global marketing strategy – including brand positioning, scientific messaging, digital campaigns, and events – to drive lead generation and measurable business impact while building a culture based on our core values.

Key Responsibilities

• Strategic Planning and Commercial Alignment: Define and execute the marketing strategy aligned with growth objectives, translate business goals into actionable marketing plans, and collaborate closely with the CCO, Business Development, and Commercial Operations teams to support lead generation and sales enablement.
• Branding & Scientific Messaging: Own and protect Wheeler’s brand voice and positioning, refine the value proposition and competitive stance using data-driven insights, work with subject-matter experts to ensure scientific accuracy, develop technical collateral (presentations, white papers, case studies, brochures, web content), conduct competitive analysis, and support sales with collateral development and media relations.
• Campaign Strategy & Digital Marketing: Design and execute multi-channel campaigns (including email, social, SEO/SEM, and paid media), monitor metrics such as ROI, engagement, and conversion rates, build internal digital capabilities, and leverage all relevant channels to maximize brand visibility and revenue growth.
• Events, Conferences & Scientific Engagement: Develop and execute event strategies for sponsorships, conferences, and trade shows; define event objectives, messaging, booth design, and lead capture workflows; and ensure alignment with broader commercial and scientific engagement plans.
• Marketing Analytics: Establish and track key performance indicators (KPIs) such as MQLs, campaign ROI, and market reach; analyze market trends, customer behavior, and competitor activities; and provide regular performance reports to the leadership team.
• Cross-Function Collaboration: Act as the marketing liaison across Business Development, Operations, Project Management, Technical, and Quality teams; co-develop campaigns with subject-matter experts; and integrate marketing efforts with sales enablement and automation platforms.
• Agency & Vendor Management: Select, manage, and evaluate external agencies and vendors to ensure quality and cost-effectiveness; negotiate contracts and monitor deliverables; and oversee performance to maintain brand integrity.
• Budget Management: Own and track the marketing budget across campaigns, events, digital activities, and agency partnerships; ensure efficient use of resources with measurable ROI; analyze market data to inform targeting; and drive alignment with Business Development on campaign strategy and lead generation objectives.
• Leadership & Team Culture: Build, develop, and lead a high-performing marketing team by fostering strong team spirit, clear and timely communication, a sense of urgency, and adherence to company values.