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Influencer Marketing Coordinator

Vuori3 months ago
Carlsbad, TX, United States
Hybrid
Full-time
Junior Level (1-3 years)
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Job Description

Position Overview

Influencer Marketing Coordinator

Reports To:

Influencer & Partnerships Manager

Brand Overview:

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel.

Role Overview:

This position is instrumental in supporting our influencer and partnerships program. It involves discovering influencers for our V1 Community Influencer Program and creating strategies to activate influencers across channels (including Actv Club, community events, blog content, digital advertising, product feedback, and affiliate marketing). The role also includes executing influencer events and gifting initiatives, managing all gifting requests and shipments, and monitoring gifting success through reporting tools.

Key Responsibilities

  • Reaching out to new influencers for gifting and/or a la carte content opportunities, establishing new relationships and securing them as part of the Vuori Influencer Program.
  • Managing the product gifting process from start to finish, including placing orders in Full Circle, personalization, packing, shipping in branded boxes, and tracking progress.
  • Coordinating all collaborator, influencer, and affiliate requests.
  • Monitoring the posting status of influencers and collaborators using tracking tools.
  • Identifying new groups of influencers to engage as collaborators or to join our community program.
  • Assisting with the coordination of influencer events, including retail store influencer events.
  • Managing inbound submissions for the V1 Community Influencer Program.
  • Maintaining database organization and assisting with seeding schedules aligned with the editorial calendar.

Required Qualifications

  • 2+ years of experience in influencer marketing required.
  • Ability to prioritize multiple tasks in a fast-paced environment.
  • Ability to quickly learn new procedures and processes.
  • Strong organizational skills and follow through.
  • Excellent communication and interpersonal skills.
  • High level of ownership, accountability, and initiative.

Preferred Qualifications

  • Basic knowledge of project management and reporting tools preferred.

Required Skills

Project Management
Relationship Building
Database Management
Product Gifting Management
Influencer Marketing
Communication
Reporting Tools
Organizational Skills
Event Coordination