PRODUCT MARKETING EXECUTIVE

About Us

Our Company is a product-focused software and SaaS provider in Myanmar, leveraging its status as a strategic technology arm of a powerful local business group.

We are building an enterprise-grade software, specifically designed for the complexities and unique regulatory environment of the Myanmar market, aimed at the Manufacturing, Distribution, and Enterprise sectors.

The Opportunity

We are seeking a results-driven Product Marketing Executive to lead the marketing efforts for our new POS software.

This role is responsible for managing the product rollout plan, executing high-impact social media campaigns, and driving lead generation and conversions. The ideal candidate is a software-native marketer who knows how to move potential shop owners through the digital sales funnel—from awareness to sign-up.

Key Responsibilities

• Product Rollout and Campaign Management
• Rollout Execution: Develop and manage the end-to-end marketing rollout plan for new POS software features and modules.
• Digital & Social Media: Execute paid and organic digital campaigns across platforms (e.g., Facebook, TikTok, LinkedIn) specifically targeting retail shop owners.
• Product Messaging: Work closely with the Product Management team to translate technical POS features into compelling “shop-friendly” value propositions.
• Offline Event Support: Coordinate promotional materials and logistics for in-person retail workshops and trade shows.
• PERFORMANCE TRACKING AND LEAD CONVERSION
• Conversion Optimization: Track and analyze key performance indicators (KPIs) such as lead generation rates, campaign ROI, and conversion metrics.
• Reporting: Prepare comprehensive reports on campaign effectiveness, identifying specific tactics to increase shop sign-ups.
• Competitive Analysis: Monitor the local POS and digital payment landscape to ensure our marketing strategy remains competitive.
• LEAD MANAGEMENT AND SALES ENABLEMENT
• Funnel Management: Manage the lead management process, ensuring leads from social media and digital channels are qualified and handed off to the Customer Acquisition Leads.
• Sales Tools: Develop sales enablement materials, such as POS product battle cards and demo decks, to equip the field sales team.
• Retention Marketing: Coordinate communications related to new feature launches to drive deep product adoption within existing shops.
• VENDOR AND BUDGET MANAGEMENT
• Asset Quality: Manage relationships with external creative agencies and media partners to ensure high-quality marketing assets.
• Budget Tracking: Monitor marketing expenditures against the allocated budget for various rollout activities.

Required Qualifications

• 3+ years of experience in a Marketing role, with a proven focus on SaaS, software, or technology solutions.
• Demonstrated experience in managing product rollouts and executing multi-channel digital campaigns.
• Strong working knowledge of digital marketing tools and social media advertising platforms.
• Exceptional organizational and communication skills, with the ability to work effectively with Product and Sales teams.

Preferred Qualifications

• Direct experience marketing Retail POS or Digital Commerce software within the Myanmar market.
• Familiarity with product success metrics such as adoption rates and customer retention.
• Experience leveraging CRM tools for tracking leads and measuring conversion success.