Digital Marketing Specialist

Position Overview

Reporting to the Director of Marketing, the Digital Marketing Specialist will enhance our digital presence through technical expertise and strategic insights to improve web solutions, SEO, SEM, and performance analytics, driving customer engagement and business growth. Collaboration with Sales, Product Management, and IT teams to form cross-functional teams, including back-end developers, external partners, and design teams, is key to delivering high-quality digital experiences that support our Climate Control Group brands.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels, including social media, email, search engines, and display advertising.
• Oversee the maintenance and optimization of CCG websites and digital platforms, ensuring adherence to coding standards, accessibility guidelines, and security protocols.
• Provide input and insight into new web platforms and collaborate with IT to port multiple websites from SiteVision to a new web solution.
• Collaborate with cross-functional teams to gather requirements, translate them into functional specifications, and implement effective web solutions that align with business goals.
• Lead SEO/SEM improvements, implement advanced on-page/off-page strategies, and manage keyword research to enhance search rankings, visibility, and user engagement.
• Create email automation and online advertising campaigns, reporting on results and goals.
• Drive brand awareness, lead generation, and increase sales through various digital marketing efforts.
• Integrate applications, graphics, media, and emerging technologies such as AI, machine learning, and automation to improve website functionality and customer experience.
• Lead the creation of personalized content, digital tools, and interactive elements to drive user engagement and conversions.
• Implement and validate comprehensive tracking and analytics systems to monitor and improve digital performance and key marketing KPIs.
• Manage workflow, project execution, and timely delivery, ensuring high-quality standards and brand consistency across all digital platforms.
• Provide regular reports and insights to inform data-driven strategies for content development and digital marketing efforts.

Required Qualifications

• Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).
• Experience: At least 2 years of experience in digital marketing, previous experience leading cross-functional teams from ideation to completion, and familiarity with B2B and multi-step B2C go-to-market approaches.
• Computer Skills: Proficiency in MS Office Suite, Google Workspace, Adobe Creative Suite; experience with CMS platforms (HubSpot, Adobe AEM, WordPress); web analytics tools (Google Analytics, Semrush, HubSpot, Adobe Analytics); and project management tools (Monday.com, Jira, Azure DevOps).
• Other Requirements: Strong understanding of UI/UX principles; proven experience managing web teams and projects with a focus on SEO and performance optimization; ability to handle multiple projects in a fast-paced environment; proactive and self-driven; excellent interpersonal skills and cross-functional collaboration abilities; and adept at diagnosing technical issues and identifying root causes.