Marketing Representative

Position Overview

Our Marketing Representative helps to boost title company growth and sales by conducting market research, developing business strategies, building client relationships, and identifying new business opportunities. In this role, you will make calls to produce title and escrow business, establish new relationships and professionally promote our products and services. Additionally, you are expected to obtain leads and closings by working closely with company leadership, continuously developing a sales pipeline and closing new opportunities.

Key Responsibilities

• Become familiar with the company's vision and mission to accomplish set goals and objectives.
• Conduct market research and identify potential clients and business opportunities.
• Build long-term relationships with clients through in-person visits, phone calls, and virtual meetings.
• Make five telemarketing phone calls per day to prospects.
• Update territory and customer list monthly.
• Make a minimum of 10 in-person calls (or remote where appropriate) and 25 contacts per week.
• Maintain sales pipeline files with opportunities, projected revenue, close dates, and statuses.
• Establish new/closed orders and income goals daily, monthly, quarterly, and annually.
• Attend appropriate real estate boards, building and mortgage banker meetings, and similar events.
• Participate in organizations that produce leads for new business.
• Cultivate strong relationships with new clients while maintaining existing ones.
• Maintain client information in the CRM database.
• Work closely with staff from other departments to implement growth strategies.
• Develop and implement sales strategies, client service and retention plans, and analyze sales data to update marketing strategies.
• Assist with drafting business plans, sales pitches, presentations, and other reference material.
• Demonstrate the ability to market and sell the company’s services.
• Manage multiple projects concurrently and meet deadlines.
• Participate in events such as trade shows or sales conferences.
• Stay abreast of current trends and industry changes.
• Strive to continuously meet or exceed performance goals and objectives.
• Demonstrate strong interpersonal skills to engage effectively with various levels of management, staff, and clients.
• Perform other duties as assigned and adhere to company policies and guidelines.
• Ability to travel based on client or company needs.

Required Qualifications

• Experience: 1-2 years relevant work experience in business development or a similar field, including 1-2 years in Title Insurance/Settlement services sales and a proven sales track record.
• Education: Prefer Bachelor’s Degree in business management, marketing, or a related field.
• Certifications & Licenses: No certifications required; however, a valid state driver’s license with a clean driving record is required. Additionally, automobile insurance and a reliable vehicle are required.
• Knowledge & Skills: Must understand insurance and real property concepts along with Texas Department of Insurance regulations. Demonstrated skills include adaptability, aggressive client acquisition, critical thinking, customer focus, dependability, initiative, integrity, motivation for career advancement, professionalism, respectfulness, teamwork, strong computer skills (Microsoft Office, email, internet browsers), effective telephone etiquette, and clear verbal communication.
• Physical Requirements: Repetitive keyboard use, bending, sitting, squatting, grasping, some lifting (0-25 pounds), and travel required.