Growth Marketing Strategist

Position Overview

Aon is looking for a Growth Marketing Strategist. As part of an industry-leading team, you will help empower results for our clients by delivering innovative and effective solutions within Aon’s Affinity businesses. This role offers a hybrid work schedule based in Fort Washington, PA or the opportunity to work 100% remote. If you are passionate about developing and executing digital-first, always-on marketing strategies and want to play a core role in shaping go-to-market success through data-informed customer solutions, this could be the next step in your career.

Key Responsibilities

• Develop omni-channel growth marketing strategies in collaboration with business leaders and marketing specialists to attract and retain customers.
• Design, build, launch, and optimize always-on marketing campaigns that promote the brand, differentiate solutions, generate leads, and drive revenue.
• Apply expertise in reviewing and fine-tuning marketing and customer acquisition strategies in the digital realm.
• Collaborate with channel strategists and the Marketing Analytics team to optimize performance across web, social, paid media, email, direct mail, video, and more.
• Ensure user-centric designs by leveraging data from analytics, A/B tests, and multi-variate tests for continuous improvement.
• Manage projects by coordinating with 3rd party partners and internal teams, ensuring effective website updates, content alignment, and tracking.
• Oversee content quality by ensuring it is customer-centric, SEO optimized, grammatically correct, and compliant with relevant laws and brand standards.
• Communicate complex technical concepts clearly with diverse teams and stakeholders.

Required Qualifications

• 5+ years of experience in a marketing strategy and execution role.
• Bachelor’s degree or equivalent years of industry experience.
• Strong understanding of Agile methodologies and data-driven decision making.
• Proven experience designing, analyzing, and optimizing digital marketing channels such as websites, mobile, social media, paid media, email, webinars, and video.
• Experience with marketing technology including automation platforms, CRM systems, and specifically Salesforce products is preferred.
• Familiarity with content management systems (e.g., Kentico) and user testing.
• Excellent project management and leadership skills with the ability to manage cross-functional teams.

Preferred Qualifications

• Experience in the insurance or financial services industry and/or with high-net-worth clientele is a plus.
• Hands-on experience conducting A/B tests to drive customer insights.
• Previous experience with Salesforce products and modern marketing analytics tools.

Benefits & Perks

• Compensation: Salary range is $90,000 to $120,000 annually, plus eligibility for an annual discretionary bonus based on performance, internal equity, and market data.
• 401(k) savings plan with employer contributions and an employee stock purchase plan.
• Comprehensive medical, dental, and vision insurance plans.
• Generous paid time off, including 12 paid holidays, 15 days of vacation per year, and state/local paid sick leave.
• Additional perks such as adoption assistance, tuition assistance, commuter benefits, and an employee assistance program.
• Two annual "Global Wellbeing Days" and flexible work arrangements under our Smart Working initiative.