Communications, Outreach and Marketing Coordinator

Position Overview

At The Black Car Fund (BCF), a not-for-profit organization providing workers' compensation insurance, safety education, and benefits to for-hire drivers across New York State, we are committed to protecting our drivers and strengthening the industry through education, outreach, and innovative support programs. We are seeking a proactive and creative Communications, Outreach, and Marketing (COM) Coordinator to advance our public presence, engage the driver community, and promote key initiatives through compelling communications, in-person presentations, and events. Reporting to the COM Manager and Director of Operations, you will support and execute a range of marketing campaigns, outreach efforts, and stakeholder communications in a fast-paced, collaborative environment. Schedule: Hybrid schedule after orientation, onboarding, and training.

Key Responsibilities

• Draft and distribute external communications, including newsletters, email campaigns, flyers, promotional materials, and newspaper ads.
• Maintain and manage external contact lists.
• Track campaign performance and develop strategies to improve KPIs.
• Develop creative, inclusive messaging to promote BCF's programs and initiatives.
• Maintain a log of external communications and inquiries received by The Black Car Fund and the COM Unit.
• Assist the COM Manager in tracking the COM Unit's annual budget.
• Plan and schedule engaging social media content across multiple platforms.
• Create and manage digital campaigns to enhance awareness and drive engagement.
• Produce multimedia content (e.g., photos, short videos, reels, stories) tailored to our diverse audience.
• Monitor social media channels and website performance, providing regular analytics reports.
• Collaborate on website updates and support the development of a new site and mobile app strategy.
• Plan, coordinate, and participate in outreach events including quarterly Resource Fairs, community events, and industry partner events.
• Conduct driver outreach at the BCF Driver Education Center by gathering testimonials and survey data.
• Provide reports on survey data collected from Education Center attendees.
• Oversee and manage marketing inventory and coordinate the distribution of branded marketing materials for outreach.
• Analyze event feedback and survey results to refine outreach efforts.
• Maintain positive relationships with company partners and draft clear, consistent correspondence with stakeholders.
• Ability to lift 25lbs - 30lbs.
• Collaborate with the internal Communications Coordinator on cross-departmental initiatives including monthly heritage events, staff recognition, and Customer Service Week.
• Coordinate with other departments, such as Auditors and Education Center staff, to ensure accurate and accessible information is provided.
• Support the Director of Operations and Executive Director on special projects as needed.
• Participate in continuous professional development and external training opportunities to strengthen communication and outreach capabilities.

Required Qualifications

• Education: Bachelor's degree in communications, marketing, or a related field; or 2-4 years of dedicated experience.
• Driven and results-oriented with strong interpersonal and excellent customer service skills.
• Excellent writing skills with the ability to transition between professional business writing and accessible language.
• Comfortable with public speaking and managing multiple projects while meeting deadlines.
• Experience with tools such as Microsoft Office Suite, Adobe Photoshop, Canva, Doodly, Asana, and Sigma.
• Familiarity with marketing platforms such as Hootsuite, Constant Contact, Linktr.ee, and Survey Monkey.
• Ability to navigate databases and willingness to travel within the New York City metro area for outreach projects and events.
• Proactive approach to managing tasks and projects, with a commitment to accuracy and timely issue escalation.
• Willingness to participate in company-hosted events and maintain positive working relationships with diverse teams and clientele.
• Excellent judgment, troubleshooting, problem-solving, analytical skills, and discretion with the ability to handle multiple priorities simultaneously.

Benefits & Perks

• Health, Dental, Vision, and Life Insurance (as low as $0 employee contribution).
• 401K with 100% employer match (up to 6%).
• Roth 401k.
• Flexible Spending Account (FSA).
• Lifestyle Spending Account (LSA).
• Employee Assistance Program (EAP).
• Pet Discount Benefit.
• Paid Vacation, Sick leave, and Personal Time.
• Professional development opportunities.
• Special interest accounts such as access to the Calm app and discount purchase programs.