Director, Global Marketing, CeraVe DMI
L'Oreal10 months ago
New York, NY, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
The Director, Global Marketing - CeraVe DMI role is based in NYC and sits within the L'Oréal Dermatological Beauty Division, reporting to the AVP, Global Marketing, CeraVe DMI. This leadership position drives innovation by overseeing new product development, market research, and global marketing activations while collaborating with cross-functional teams to ensure effective product launches and sustainable growth.
Key Responsibilities
- Manage New Product Development for the Sun Care category – from ideation, concept development, and end-to-end project launch (including insights, formula direction, packaging, claims, and artwork) to ensuring product feasibility and profitability.
- Conduct Market Research by analyzing global consumer, dermatologist, and category insights to identify challenges, risks, and opportunities, and develop strategic action plans.
- Oversee Global Marketing Activations in partnership with cross-functional teams and external agencies to create integrated launch plans, promotional content, and medical activation strategies.
- Drive Strategic Meeting Management by preparing materials, supporting agenda development, and presenting insights to senior management.
- Coordinate Zone Management to ensure global consistency across product launches and manage communications across all zones.
- Support Sustainability initiatives by aligning the Sun Care category with CeraVe’s sustainability commitments and L’Oréal for the Future initiatives.
- Lead People Management by managing and developing a team of 2 direct reports.
Required Qualifications
- 8+ years of related business experience.
- 4+ years of experience in Global Marketing and/or Product Development in consumer-packaged goods or beauty.
- Sun Care experience is preferred.
- 2+ years of team management experience.
- Proven track record in launching and managing new products or renovations throughout their life cycle.
- Experience collaborating with laboratories and briefing external creative agencies.
- Proactive self-management skills with the ability to overcome obstacles independently.
- Strong proficiency in Microsoft Suite, especially PowerPoint, with excellent presentation and interpersonal skills.
- Demonstrated leadership capabilities and effective communication across cross-functional partners.
- Exemplifies L’Oréal Competencies: Leadership, Entrepreneurship, Achiever, and Innovator.
Benefits & Perks
- Compensation: Salary Range of $140,000 - $200,400 (actual compensation depends on multiple job-related factors).
- Competitive Benefit Package: Medical, Dental, Vision, 401K, and Pension Plan.
- Hybrid Work Policy: Up to 2 days per week work from home for eligible roles, subject to manager approval.
- Flexible Time Off: Includes paid company holidays, vacation, vacation buy program, volunteer time, summer Fridays, and more.
- Access to Company Perks such as VIP discounts via L’Oréal's Internal Shop and a monthly mobile allowance.
- Learning & Development Opportunities including unlimited e-learnings, lunch & learn sessions, and mentorship programs.
- Employee Resource Groups and mental health & wellness programs.
Required Skills
Product Development
Sun Care Expertise
Market Research
Brand Strategy
Creative Agency Collaboration
Budget Management
Cross-functional Leadership
Global Marketing
Presentation Skills
Strategic Planning