Social Media & Marketing Director

Position Overview

COLLiDE is a dynamic marketing organization overseeing a diverse portfolio of properties including the Portland Pickles (WCL), Lake County Captains (MiLB), Portland Bangers (USL2), Portland Cherry Bombs FC (USLW) and Official League (premium apparel for music and sports teams). We are seeking a Social Media & Marketing Director to lead our local social media managers across all COLLiDE properties. Reporting directly to the Chief of Staff and the President, you will ensure that each brand operates with a consistent, high-energy, and forward-thinking approach to content, engagement, and growth.

Reporting Structure: Directly report to the Chief of Staff and President, with management oversight of local Social Media Managers across all properties.

Key Responsibilities

• Team Leadership: Manage a small team of social media managers, providing clear direction, professional mentorship, and creative support.
• Operational Structure: Implement and lead a rigorous management cadence including daily/weekly check-ins and monthly performance reviews.
• Performance Tracking: Establish and monitor KPIs for each property to ensure growth, engagement, and conversion targets are met.
• Workflow Optimization: Design and implement streamlined workflows for content approvals and cross-departmental communication.
• Paid Media Collaboration: Work closely with the internal ads team to execute high-performing content for sales campaigns supported by paid media.
• Campaign Alignment: Ensure social media content strategies are synchronized with broader digital advertising goals (ticketing, merchandise, and partnerships).
• PR Experience: Collaborate with media outlets on launch events.
• Content Calendar Oversight: Oversee the development of monthly social media content calendars.
• AI Integration: Leverage AI platforms (e.g., ChatGPT, Gemini) to streamline content planning, creative brainstorming, and organizational workflows.
• Game-day & Event Strategy: Lead game-day and event content strategies to ensure live coverage is extraordinary.
• Training & Development: Train social media managers in digital marketing, local PR, and high-impact storytelling.
• Implementation of "The COLLiDE Way": Champion its use to maximize team launches, game-day activities, and major brand moments.

Required Qualifications

• Management Experience: Proven track record of managing a small team with success in implementing structured meetings, reporting, and support systems.
• Digital Advertising: Solid understanding of paid social platforms and digital advertising principles; experience working alongside ads teams to drive sales.
• Professional Experience: Minimum of 2+ years of social media management experience, preferably in the sports industry or within a fast-paced small business environment.
• AI & Innovation: Familiarity with AI platforms to assist with content organization and a willingness to learn and implement new AI-driven workflows.
• Logistics: Must reside in Portland, OR and thrive in a fast-paced, creative environment.

Preferred Qualifications

• Experience in sports merchandise, partnerships, or content campaigns.
• Entrepreneurial mindset with a curiosity to learn more.
• Team Fit: Must not be a Yankees fan.

Benefits & Perks

• Creative & Disruptive Environment: Work with some of the most innovative teams in sports and entertainment.
• Executive Collaboration: Collaborate directly with executive leadership.
• Culture-Driven Workplace: Thrive in a high-energy environment with an opportunity to lead a social media revolution.