Digital Product Management Director

Position Overview

Wells Fargo is seeking a Customer Relationship Management (CRM) Director within the Consumer Small Business Banking Branch Channel Management organization. As a CRM Digital Product Management Director in the Consumer CRM organization, you will lead the strategic vision, development, and execution of CRM capabilities that power customer growth and deepen engagement across our Branch Banking and Affluent segments. In this high-impact leadership role, you will define and deliver a forward-looking CRM product roadmap that aligns with enterprise priorities, enhances the banker and customer experience using automation, AI, and streamlined workflows, and drives transformational change through cross-functional collaboration.

You will work closely with senior leaders, technology partners, and front-line teams to foster innovation, ensure scalability and security, and meet regulatory expectations. Learn more about the career areas and business divisions at wellsfargojobs.com.

Key Responsibilities

• Drive strategic development and execution of core CRM products across Branch Banking and Affluent segments, delivering long-term value through product innovation, process optimization, and cross-functional collaboration.
• Champion risk management strategies that elevate CRM operational excellence and efficiency.
• Lead high-performing product teams to design and implement integrated solutions that enhance effectiveness, minimize risk exposure, and streamline operations.
• Promote a culture of continuous improvement and best-in-class practices.
• Shape enterprise-wide transformation by crafting and evolving policies and procedures that redefine organizational culture, quality standards, stakeholder relationships, and operational capabilities.
• Influence senior leadership and cross-functional partners to secure resources, align priorities, resolve challenges, and ensure strategic cohesion with Wells Fargo’s business objectives and policy frameworks.
• Oversee strategic resource planning, including talent allocation, financial forecasting, and vendor management, to support scalable growth and sustainable delivery.
• Cultivate a forward-looking talent strategy, mentoring and empowering teams to meet evolving business needs and drive long-term success.

Required Qualifications

• 8+ years of digital product management or leadership experience, or equivalent experience through work, training, military experience, or education.
• 4+ years of management or leadership experience.

Preferred Qualifications

• 8+ years of experience implementing long-term strategies impacting large financial companies.
• Experience with CRM platforms (Salesforce, MS Dynamics, Adobe, and other marketing solutions).
• Experience driving transformational change.
• Experience leading teams in risk assessment activities and resolution processes.
• Experience partnering with, influencing, and driving change through senior leaders.
• Experience engaging partners to execute a roadmap that delivers value.
• Ability to set and communicate a compelling future direction for the team or organization.
• Ability to articulate vision, goals, and expectations to diverse stakeholders.

Benefits & Perks

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement