Digital Marketing Manager

Position Overview

Advance Farm Bureau’s position as the leading Voice of Agriculture through the management of digital marketing platforms, working collaboratively with AFBF staff to support communications and organizational priorities and with state Farm Bureau staff to leverage the Federation’s reach. Location: Washington, DC; eligible to earn telework 2 days/week. Salary: $75,000 - $85,000 annually.

Key Responsibilities

• Develop and maintain AFBF’s social media content calendar
• Oversee social media platforms, including the coordination of account management and content planning
• Manage social media working group comprised of state Farm Bureau staff across the country
• Coordinate the creation of engaging content—managing the distribution of toolkits and marketing assets
• Plan and execute digital marketing campaign and initiatives—coordinating the creation of engaging content, distribution of toolkits and development of marketing assets.
• Contribute to the development and execution of influencer collaboration strategies
• Work with state Farm Bureaus to elevate digital content
• Collaborate with and assist in managing external digital and marketing vendors
• Keep up to date with emerging marketing trends, tools and technologies across the digital landscape
• Perform other duties as assigned to support the success of communications operations and the overall organization

Required Qualifications

• Education: Bachelor's degree in communications or related field
• Experience Required: 3-5 years of experience in digital marketing; experience managing organizational social media platforms; proven experience with Adobe Creative Cloud; experience working independently and as part of a team, often with tight deadlines
• Requirements: Travel as needed

Preferred Qualifications

• Qualifications: Knowledge of agriculture