Senior Manager, Marketing - Products & Experiences

Position Overview

Brooklyn Sports & Entertainment (BSE) creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality – The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty, and Barclays Center, BSE operates at the intersection of live entertainment, premium hospitality, and community engagement. Expanding its portfolio to include a media wing with Type.Set.Brooklyn and BK Mag, Brooklyn Wine Club, and a location-based hospitality business, BSE continues to innovate and grow.

We are guided by our core values: Integrity – being intellectually honest at all times; Care – showing empathy, respect, and inclusion; Growth Mindset – continuously learning and improving; and Accountability – taking responsibility and delivering on our commitments.

The Senior Marketing Manager – Products & Experiences will support marketing for the Products & Experiences department at BSE Global. In this role, you will help grow new businesses across Digital Media, Live Experiences, and Consumer Products, driving go-to-market campaigns, managing cross‐functional deliverables, coordinating with both internal and external partners, and ensuring projects are executed on time and within budget.

Key Responsibilities

• Support the development and execution of integrated marketing plans for Products & Experiences properties (Digital Media, Live Experiences, and Consumer Products).
• Collaborate cross-functionally with departments including Creative, Partnerships, Communications, and Ticketing; and identify/manage external agencies/vendors as needed.
• Assist in building brand identities, visual assets, and campaign creative working with internal design teams and external resources.
• Manage day-to-day project timelines, deliverables, and communications across internal stakeholders and external partners.
• Partner with digital marketing leads across organic social, paid media, email, and web to drive lead generation, audience engagement, and retention.
• Monitor campaign performance and provide analysis to optimize against brand goals including awareness, acquisition, and retention.
• Work with the Data, Analytics & Insights team to evaluate campaign impact, generate audience insights, and conduct competitive/category research.
• Support budget management by processing invoices, tracking expenses, and contributing to budget planning.

Required Qualifications

• 5-7 years of marketing experience (experience in sports, entertainment, lifestyle, or consumer brands is a plus).
• Excellent written, verbal, and presentation skills with the ability to create clear and compelling decks, briefs, and recaps.
• Proficiency with digital and social media platforms; experience managing paid campaigns across META and Google is a plus.
• Strong analytical skills with the ability to measure and report on campaign performance.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong organizational and project management skills with the ability to juggle multiple priorities.
• Team-oriented with strong interpersonal skills, capable of building productive relationships across functions and with partners.
• Creative problem-solver with curiosity and passion for launching new brands and consumer experiences.

Benefits & Perks

Compensation: $90,000 - $110,000 base salary

• Bonus eligibility
• Medical, dental, and vision coverage; HSA and FSA eligibility
• 401k Employer Match at 4%
• Competitive PTO policy & Company Holidays
• Parental leave policy eligible after 6 months of service
• Access to events at Barclays Center, subject to ticket availability
• Free lunch onsite Monday - Thursday; onsite barista bar
• And more!