Senior Marketing Manager
DSJ Global9 months ago
The Woodlands, TX, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Are you a strategic marketing leader ready to make an impact? We're seeking a Senior Marketing Manager to drive growth and innovation across the Americas region for a global leader in advanced materials. This role is ideal for someone who thrives on shaping strategy, enabling commercial success, and collaborating across functions to deliver results.
Location: The Woodlands, TX (Hybrid)
Key Responsibilities
- Lead Regional Strategy: Develop and maintain a three-year marketing strategy and segment roadmaps aligned with global priorities.
- Drive Growth & Innovation: Identify emerging trends and unmet customer needs to shape innovation priorities and build business cases for new opportunities.
- Enable Commercial Success: Partner with sales and product teams to execute regional plans, optimize pricing strategies, and deliver impactful product launches.
- Manage Portfolio: Define regional product and customer portfolio strategies, ensuring alignment with business objectives.
- Oversee Marketing Execution: Guide campaigns, content development, trade show presence, and lead generation activities, ensuring continuous improvement.
- Provide Market Intelligence: Monitor competitor moves, pricing trends, and regulatory developments, translating insights into actionable strategies.
- Collaborate Cross-Functionally: Act as the regional marketing lead, working closely with sales, technical, supply chain, operations, and finance teams.
Required Qualifications
- Education: Bachelor's degree in Marketing, Business Administration, or related field.
- Experience Required: 10+ years in marketing, commercial, or business development roles, ideally in B2B environments.
- Proven ability to build and execute multi-year strategies.
- Strong understanding of innovation processes and portfolio management.
- Experience driving commercial initiatives and working cross-functionally with sales and product teams.
Preferred Qualifications
- MBA preferred.
Required Skills
Customer Segmentation
Cross-functional Collaboration
Product Launch Execution
Innovation and Portfolio Management
Competitive Analysis
Market Intelligence
Commercial Success Enablement
Regional Strategy Development
Strategic Marketing Leadership
Campaign Management