Digital Marketing Manager - US 48

Digital Marketing Manager - US

The HALO Trust Remote | Washington D.C.

Mid level

The Digital Marketing Manager at HALO USA will be instrumental in enhancing digital fundraising and private philanthropic revenue. This role involves planning and managing digital marketing activities aimed at recruiting new regular givers and increasing donor engagement across various online channels. The ideal candidate will have over 7 years of experience in digital marketing, a strong creative background, and the ability to analyze data to optimize campaign performance. This position requires collaboration with internal teams and external stakeholders to drive successful fundraising strategies.

This is a dynamic opportunity for a creative, resourceful, and results-driven marketer to build and execute digital marketing plans and digital fundraising campaign strategies. This role will build on HALO's brand in the US, expanding its digital fundraising reach, and use analytics to optimize performance.

We're looking for an experienced digital marketing professional, organized team player with a proven track record in both digital and traditional marketing in political and/or charitable giving campaign fundraising. The ideal candidate should have 7+ years of professional experience with a degree in marketing with strong creative skills, excellent copywriting, a data-informed approach, and thrive in a fast paced, mission-driven environment.

About HALO Trust (USA):

The HALO Trust (USA) is a non-profit 501(c)(3) organization specializing in the removal of landmines and other explosive remnants of war (ERW), with projects in 20+ countries and territories employing 7,000+ people.

HALO's Washington, DC office works with government partners, international agencies, foundations, and private donors to increase awareness of the impact of landmines and ERW on post-conflict communities and to raise funds to support HALO's teams working overseas.

Key working relationships (internal):

• Philanthropy Manager(s)
• HALO USA Executive Director and colleagues across Philanthropy
• HALO Country Program Officers
• HALO UK Communications

Key working relationships (external):

• HALO USA Trustees
• HALO US Ambassadors

Responsible to:

Senior Manager, Annual Giving & Campaigns (Philanthropy)

Responsible for:

Developer IT/Communications

Location:

Washington, DC (potential for remote, but hybrid preferred)

Key Responsibilities

Marketing and Campaigns

• Develop and execute creative marketing campaigns to acquire new donors through digital channels, lead generation, newsletter signups, paid ads, and partnerships, expanding HALO's philanthropic reach.
• Track fundraising campaign performance using analytics and reporting tools to measure ROI, donor engagement, and conversion, and use insights to inform decision making and to optimize future campaigns.
• Provide analyses and recommendations on digital fundraising strategies, segmentation of donor audiences, and content creation for various digital platforms.
• Create and deliver regular acquisition campaigns from start to finish. This includes using data led insights to build innovative and effective propositions and conversion journeys, with a focus on excellent user experience and recruiting high quality, long-term donors.
• Collaborates regularly with HALO USA Communications Officer for alignment on HALO USA comms calendar activities, key dates, and campaigns, program content, and other HALO evolving priorities.
• With guidance and supervision from the Senior Philanthropy Manager, Annual Giving & Campaigns, develop and implement multi-channel marketing strategies for annual fundraising campaigns to support Philanthropy goals.
• Create and test new, data-led regular giving propositions based on audience research and results, working collaboratively with colleagues in the Philanthropy and communications team to monitor and influence donor journeys to ensure strong rates of retention.
• Use of combination of the Meta Business Suite, Google Analytics, agency reports and HALO CRM to track and report on results against target.
• Plan and manage digital fundraising appeals and impact storytelling campaigns across email, website, and social media.
• Provide regular expertise to help guide the decisions and execution of paid digital media across the organization.

Content Development and Production

• Develop concepts for and produce donor-centric content, including email campaigns, impact stories, and fundraising landing pages.
• Create segmented messaging for key donor groups (active, lapsed, recurring, etc.) to ensure a strong donor journey, with a focus on impact and gratitude.
• Test and monitor performance data of content, subject lines, etc. to inform and refine messaging strategies.

Project Development and Management

• Oversee timelines, production schedules, and vendor relationships.
• Manage vendor relationships and Developer/IT Systems staff.
• Collaborate with the UK Digital Comms and Marketing team members, as needed.
• Manage campaign budgets, performance tracking, and reporting.
• Support the Senior Philanthropy Manager on the monthly management accounts process, working with the Developer/IT and Finance teams as needed to ensure all income and spending is correct and accounted for, and all income and spend coding is aligned.
• Prepare report on KPIs for the US leadership and US Board of Directors.

Requirements

• Bachelor's degree in marketing (digital) and 7+ years of combined experience in digital marketing, communications, for sales, revenue, charity and/or political fundraising campaigns.
• Proven success managing multi-channel cause-oriented marketing campaigns (digital and direct).