R&S Database Marketing Manager
Job Description
Position Overview
Westgate Las Vegas Resort & Casino is a premier destination offering luxury accommodations, award‐winning dining, and thrilling casino action just one block from the famous Las Vegas Strip. As part of Westgate Resorts, the company delivers unforgettable vacation experiences—from high‐energy entertainment in Las Vegas to relaxing retreats at other premier destinations.
The SuperBook Database Marketing Manager (SB DM Manager) is responsible for developing and implementing marketing strategies to maximize revenue and customer retention of the SuperBook database. Working collaboratively with the Database Marketing, Race & Sports, Players Club, and Brand Marketing teams, this role drives customer acquisition, increases bet volume, ensures customer loyalty, and grows net revenues.
Key Responsibilities
- Manage the team that queries and segments the customer database to create mail, telephone, and e-mail lists for marketing purposes.
- Directly supervise the Database Marketing organization, including recruiting and team development.
- Maintain database hygiene by addressing bad addresses, inaccurate data, and duplicate accounts.
- Research customer account information in the database system and handle light customer service calls.
- Provide friendly, excellent service to every internal and external customer.
- Ensure accuracy and timely processing of data to support Direct Marketing and Special Event offers while upholding high data security standards.
- Coordinate analytical support for direct marketing initiatives, interpret analyses, and recommend sound program/offer strategies.
- Run canned and ad-hoc queries using relational database query software, and create segmented customer lists for various campaigns.
- Develop offers and matrices for segmented lists, specifying customer segments, designating coupons, and preparing final mail files for campaign execution.
- Manipulate and present data using Excel and facilitate correction of database issues.
- Collaborate with marketing and casino departments in a responsible and clear manner.
- Lead the organization with ethical practices in full compliance with all applicable laws, regulations, and company policies, and foster a culture of compliance and integrity.
Required Qualifications
- Must have previous experience with relational database query software, Microsoft Access, and Microsoft Excel.
- Must be very detail oriented, well organized, and self-motivated.
- Ability to uphold the highest level of integrity in all situations.
- Must be able to read, write, and understand English.
- Must be able to work effectively in a team environment.
- Must present a well-groomed appearance.
Preferred Qualifications
- Understanding of SQL.
- Familiarity with direct mail list segmentation techniques and theories.
- College degree is preferred.