Sr. Brand Manager

Position Overview

In partnership with the VP of Menu Strategy and Innovation and Director of Menu Strategy, the Product Marketing Manager, Core Menu leads select product initiatives for the brand (including programs such as Kids Menus) and supports initiatives (like Core Menus & Strategic Daypart Initiatives) that can effectively drive traffic and deliver profitable sales.

Key Responsibilities

• Manages the product implementation process for core menu, non-traditional travel center locations and regional menus
• Oversees all core menu testing efforts (food-related – not value) from planning, development, execution, and analysis as well as communications, inventory management, pricing, projections, and operational feedback
• Plans, develops, executes, and analyzes marketing tests and recommends action steps
• Communicates test results, and key learnings to internal leaders to successfully sell-in core menu changes and programs
• Manages programs from development to testing to national launch with effective communication and flawless execution
• Partners with Brand Insights and Product Development to identify key areas of opportunity for new products that will meet existing customer needs and drive traffic to our restaurants specifically for these growth channels and occasions
• Writes briefs for internal and agency partners to guide the development of creative material, enabling them to deliver on the project's strategic vision
• Consults with merchandising teams to ensure that in-restaurant creative materials deliver on the brand strategy
• Provides direction to and coordinates research needs with Consumer Insights group for assigned projects
• Partners with Ops/Restaurant Readiness group to produce training materials for new marketing initiatives and train stores as needed
• Attends key meetings as needed to present and capture notes; runs cross-functional team meetings and works with teams to populate key information
• Supports the Product Marketing team on ad-hoc initiatives
• Other duties as assigned

Required Qualifications

• Education & Experience: 5 - 7 years’ work experience; marketing or related function in retail/restaurant industry preferred
• Education & Experience: Bachelor’s degree required
• Strong project management background
• Excellent communication skills, both verbal and written
• Experience with PowerPoint, SmartSheet and Excel
• Strong attention to detail
• Exceptional organizational and time management skills
• Strong interpersonal and influencing skills; able to quickly build cooperative and productive relationship with internal partners and external vendors