Marketing Manager/Sr. Marketing Manager

Position Overview

Department: Advancement
Reports To: Sr. Director Marketing & Communications
Position Type: Full Time, FLSA Exempt

The Marketing Manager plays a key role in sharing the story of United Way of Tucson and Southern Arizona (UWTSA) by developing and implementing expert strategies and communications that increase awareness and amplify the organization’s positive community impact. Blending marketing strategy, content creation, and event collaboration, this role supports creative design, digital engagement and strategic communications to elevate UWTSA's brand and fundraising campaigns while championing the mission to eliminate racial, ethnic, and socio-economic disparities.

Key Responsibilities

• Support the Marketing Director in tracking performance metrics such as engagement, conversion, donor acquisition, press mentions, and web traffic.
• Develop and execute integrated marketing and brand communication strategies to promote UWTSA's mission and ensure consistent use of the United Way brand.
• Create high-quality promotional and campaign materials for digital and print using Adobe Creative Cloud applications.
• Collaborate with the Communications Team to plan and develop marketing strategies for major campaigns, programs, and events.
• Utilize analytics, market research, advertising, public relations, and digital marketing to generate profitable leads and donations.
• Manage quality control of marketing collateral including video production, annual reports, pledge cards, brochures, etc.
• Write, edit, and proofread content for newsletters, blogs, press releases, and donor communications.
• Support digital marketing efforts through SEO, email marketing, paid and organic social campaigns, and web analytics.
• Maintain and update the UWTSA WordPress website ensuring current content and accessibility.
• Collaborate with the Advancement team to create communications and collateral that drive fundraising and donor engagement.
• Design and implement targeted donor and partner communications, including direct mail and digital storytelling.
• Assist in developing materials for major giving, corporate partnerships, and workplace campaigns.
• Support the execution of annual fundraising campaigns through creative design, storytelling, and content coordination.
• Collect and share compelling impact stories and testimonials that highlight donor investment and community outcomes.
• Track campaign performance and analyze engagement metrics to optimize future initiatives.
• Assist in managing targeted ad campaigns (Google Ads, Meta Ads) and analyze digital channel performance.
• Stay current on emerging trends and tools in digital marketing, advertising, and content creation.
• Manage and grow social media accounts with strategic and effective messaging.
• Coordinate with volunteers, staff, and vendors to plan and execute events within budget.
• Collaborate on creating event signage and materials with the Communications and Resource Development teams.
• Capture event content (photos, videos, stories) for post-event communications and social sharing.
• Assist in fulfilling sponsorship benefits and support event setup and breakdown as needed.
• Lead the development and execution of strategic marketing and communication plans.
• Oversee multi-channel campaigns from concept to execution, ensuring creative excellence and measurable outcomes.
• Act as a lead project manager for key marketing initiatives, coordinating across departments and external vendors.
• Guide storytelling and content strategy across digital, print, and video platforms to boost engagement and donor support.
• Ensure all materials align with UWTSA's voice, values, and visual identity.
• Interpret marketing analytics to translate data insights into actionable strategies and performance improvements.
• Support crisis communications, media relations, and community engagement efforts as necessary.
• Oversee video and graphics production direction and execution.
• Perform administrative functions in accordance with United Way policies, including attending meetings, timely timesheet submissions, expense reports, and budget submissions.
• Manage multiple projects and deadlines in a fast-paced environment while leading cross-departmental teams.

Required Qualifications

• Bachelor's degree in marketing, communications, public relations, journalism, or a related field; or equivalent combination of education and experience.
• Proficiency in Adobe Creative Cloud (Illustrator, InDesign, Photoshop; Premiere Pro or After Effects preferred).
• Experience with WordPress website management and a basic knowledge of SEO and accessibility standards.
• Excellent writing, editing, and communication skills with an emphasis on inclusive and engaging storytelling.
• Demonstrated ability to design and execute digital and print marketing materials.
• Familiarity with social media management tools, digital advertising platforms, and analytics (e.g., Google Analytics, Meta Business Suite).
• Ability to collaborate across departments while managing multiple projects and deadlines.
• Strong customer service, problem-solving, and organizational skills.
• Must possess a valid driver's license, current auto insurance, reliable transportation, and the ability to occasionally lift up to 30 pounds.

Benefits & Perks

• Salary Range: $56,000-$62,000 Annually
• Competitive wages and a generous benefits package including medical, dental, 401K, HRA, PTO, and 13 paid holidays.
• Employer contributions for full-time employees.
• Opportunities for educational and professional development.

Policy Statement: United Way of Tucson and Southern Arizona is an equal opportunity employer. We champion diversity, equity, and inclusion. All candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, disability, veteran status, or any other legally protected status.