Director of Marketing

Position Overview

THE AREA FOUNDATION serves as the community’s most trusted and impactful philanthropic partner, managing more than 500 charitable funds totaling $1.3 billion in assets. Coordinating efforts with numerous area nonprofits, the Foundation connects donors to address key community issues and invests in our future. Since 1964, over $900 million for scholarships and grants have been awarded to close opportunity gaps for those who need it most in San Antonio. Learn more about your community foundation at saafdn.org.

The Director of Marketing leads the strategy and execution of the Foundation’s brand, marketing, and digital engagement efforts. This role develops integrated marketing campaigns, advances the organization’s visual and digital presence, and ensures that all distinct audiences are engaged through compelling, mission-aligned content. Working cross-departmentally, the Director stewards the Foundation’s brand identity, oversees web, email, social, and paid media strategies, and provides leadership to a high-performing creative team.

Key Responsibilities

• Develop and execute brand and marketing strategies that advance organizational priorities and deepen donor, partner, and community engagement.
• Lead integrated campaign planning and digital marketing efforts across web, email, social, and paid media channels.
• Oversee marketing vendors, creative partners, and paid media contracts to ensure efficient, brand-aligned execution and accurate budget coordination.
• Steward the Foundation’s visual identity and creative expression for a cohesive brand presence across all platforms.
• Drive website experience, digital analytics, and audience insights to guide engagement strategies and continuous optimization.
• Direct social media strategy and collaborate cross-departmentally to ensure timely, relevant storytelling aligned with organizational priorities.
• Manage the editorial calendar, creative workflows, and marketing performance reporting with data-driven insights.
• Collaborate with the Director of Communications to ensure integrated messaging and cohesive brand storytelling.
• Supervise and develop the Content Creator, fostering a collaborative team environment.
• Participate in Collaborative Business Planning (CBP) by working across departments and maintaining accurate project information.
• Adapt to evolving technologies and organizational systems with a commitment to continuous learning.
• Perform other duties as assigned.

Required Qualifications

• Education: Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• Experience Required: Eight or more years of progressive experience in marketing, digital strategy, or brand management, preferably in nonprofit, philanthropic, or public-sector settings.
• Qualifications: Proven experience in developing integrated marketing campaigns, digital strategies, and brand initiatives; expertise in brand management, digital marketing, and creative direction; strong strategic thinking, communication, and project management skills; proficiency with analytics tools, CRM systems, and digital publishing platforms; commitment to equity, inclusion, and community-centered leadership.

Preferred Qualifications

• Education: Advanced degree is preferred.