Vice President, Brand & Marketing
Texas Children's Hospital2 months ago
Houston, TX, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Job Description
Essential Duties & Responsibilities
Enterprise Brand Leadership
- Serve as the lead steward of the health system's brand, ensuring clarity, consistency, and differentiation across all markets, platforms, and experiences.
- Define, evolve, and protect the enterprise brand strategy, value proposition, and narrative to support growth, reputation, and trust.
- Ensure brand alignment
Required Skills
Leadership
Cross-functional Team Collaboration
Market Research
Public Relations
Strategic Planning
Brand Management
Marketing Strategy
Digital Marketing