Marketing and Communications Coordinator (publicist)

Position Overview

The Marketing & Communications Coordinator enhances public awareness, increases engagement, and promotes Girl Scout programs and events by implementing marketing, advertising, and media relations efforts. In this role you will work closely with various departments to coordinate, plan, execute, and evaluate initiatives that advance the mission of Girl Scouts. Additionally, you are expected to complete writing assignments such as crafting compelling press releases and news pitches to demonstrate your professional communications skills.

The role also involves providing administrative support to ensure the efficient operation of the MarCom department while maintaining a consistent brand presence and engaging stakeholders.

Key Responsibilities

• Enhance public awareness, drive engagement, and promote Girl Scout programs and events through targeted marketing strategies.
• Implement and manage marketing, advertising, and media relations initiatives across multiple channels.
• Coordinate, plan, execute, and evaluate communication campaigns in collaboration with various departments.
• Provide subject-matter expertise and administrative support to ensure smooth operations within the MarCom department.
• Complete writing assignments as required, including pitching news stories, press release writing, and other communications tasks.

Required Qualifications

• University degree in marketing, public relations, communications, journalism, or equivalent work experience.
• Minimum of 1 year of relevant professional marketing or public relations experience.
• Proficient in Microsoft Office, Adobe Creative Cloud, and workflow applications (e.g., Asana or Monday), as well as social media management applications.
• Professional experience in social media analytics with excellent written and verbal communication skills.
• Ability to effectively manage a multi-faceted workload with strong attention to detail and the capacity to work independently under tight deadlines.
• Willingness to work a flexible schedule, including evenings and weekends.
• Must be a member of Girl Scouts of the USA, possess a valid CA driver’s license with an insured vehicle, and successfully complete a criminal history background check.

Preferred Qualifications

• Experience with Adobe Creative Cloud and social media management applications beyond the basic proficiency.
• Demonstrated ability in pitching news stories, writing press releases, and critically evaluating organizational communications.