Content Marketing Specialist (Hybrid - Austin, TX)

Responsibilities

• Develop and own the content calendar to ensure consistent and timely delivery of marketing copy.
• Write, edit, and optimize content for a wide range of channels, including website, email campaigns, blogs, social media, sales collateral, product updates, and more.
• Collaborate with Growth Marketing to create content that drives inbound leads and supports top-of-funnel campaigns.
• Partner with Customer Marketing to craft content that engages, educates, and retains our customer base.
• Work with Product Marketing to translate product features and updates into customer-friendly messaging.
• Ensure brand voice, style, and tone are consistent across all content.
• Leverage SEO best practices to maximize visibility and search rankings of digital content.
• Track content performance metrics and adjust strategies based on data-driven insights.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• 3+ years of experience in content marketing, copywriting, or a similar role
• Strong writing, editing, and storytelling skills with an eye for detail
• Experience leveraging Agentic Marketing tools for efficient and effective content creation
• Experience creating content across multiple channels (web, email, social, etc.)
• Familiarity with SEO principles and content optimization strategies
• Strong collaboration skills with the ability to work cross-functionally
• Ability to manage multiple projects with competing deadlines

Preferred

Benefits

• Medical, dental, and vision insurance options
• 100% Employer paid short/long term disability
• Basic Life
• 401(k) option with 100% company match up to 4%
• Flexible paid personal/vacation time built on mutual trust and accountability
• 10 sick days annually
• 10 company paid holidays
• 6 weeks paid parental leave