Regional Field Marketing Manager (Philadelphia)

Position Overview

The Regional Field Manager is responsible for leading the strategy and execution of localized product sampling, grassroots events, and brand-building experiences. This role plays a critical part in increasing brand awareness, driving product trial, and enhancing cultural relevance in key markets. The ideal candidate is a highly organized, collaborative, and creative leader who thrives in fast-paced, high-touch consumer environments.

Chobani is a purpose-driven, people-first, food-and-wellness-focused company with a mission of making high-quality and nutritious food accessible to more people while elevating our communities. Founded in 2005 by Hamdi Ulukaya, Chobani manufactures yogurt, oat milk, creamers, and more. Following recent acquisitions including La Colombe and Daily Harvest, the company continues its commitment to quality, craftmanship, and community impact, with products available throughout North America, Australia, and select international markets.

Key Responsibilities

• Lead and inspire the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best-in-class sampling and event marketing programs.
• Set clear performance expectations, provide coaching, and foster team development to uphold brand excellence in every consumer touchpoint.
• Ensure effective communication and training across the team to drive consistency, professionalism, and brand alignment.
• Build and scale field marketing and product trial opportunities through a mix of owned events, retail partnerships, and third-party integrations.
• Manage logistics, timelines, and resources for sampling programs to ensure seamless execution across all initiatives.
• Collaborate with cross-functional teams including Creative, Sales, and Experiential to align activation plans with national campaigns and retail goals.
• Identify and nurture local and regional community partnerships, event sponsorships, and influencer collaborations that resonate with key consumer segments.
• Continuously scout and vet new opportunities to bring the brand to life in meaningful, authentic ways.
• Establish KPIs for all activation programs and report regularly on performance, learnings, and areas for optimization.
• Utilize data and insights to inform decision-making and demonstrate the impact of activation efforts on brand and business metrics.
• Maintain budgets, manage vendor contracts, and ensure cost-effective execution of all programs.

Required Qualifications

• 5+ years of experience in brand activation, field marketing, experiential marketing, or related roles.
• Prior experience managing a team and building field-based programs from the ground up.
• Strong understanding of grassroots marketing, cultural marketing, and consumer engagement strategies.
• Excellent project management, communication, and interpersonal skills.
• Ability to work evenings/weekends as needed for event execution.
• Passion for brand-building, consumer experience, and staying close to the culture.

Benefits & Perks

• Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement.
• All employees are eligible for a 401k match of 100% on up to 5% of eligible pay.
• Fertility and childcare assistance, along with 12 weeks of parental leave at full pay after six months of continuous employment.
• Wellness resources including an employee assistance program, fitness discounts, wellness reimbursement, on-site gym access (in select locations), and a monthly wellness newsletter.
• Various types of paid time off including 120 hours annual leave, 11 holidays, paid volunteer time off, and military service leave.
• Compensation: $94,000.00 - $141,000.00, plus bonus