Influencer Marketing Associate

$100,000 - $150,000

Full-time / Onsite (5 days/week)

About The Role

We are seeking a driven and creative Influencer Marketing Coordinator to own and scale our creator partnerships within the Growth Marketing team. In this role, you will manage a portfolio of influencer and creator partners, drive patient acquisition through performance-focused campaigns, and contribute directly to program growth. You will collaborate cross-functionally with Brand, Design, Finance, and Legal to execute a best-in-class influencer program aligned with our business objectives.

What You'll Do

• Partner Recruitment: Identify and onboard a high-volume network of creators across all tiers (Micro, Mid, and Macro) to ensure full-funnel brand coverage.
• Relationship Management: Serve as the primary point of contact for the influencer portfolio, focusing on long-term retention, high-touch gifting, and white-glove partner support.
• Performance Optimization: Monitor key KPIs (CAC, LTV, ROAS) to refine campaign budgets, manage gifting incentives, and build out promotional calendars.
• Strategize & Scale: Design and execute performance-focused campaigns that balance top-of-funnel awareness with bottom-of-funnel conversion.
• Compliance Auditing: Audit partner content to ensure all promotions align strictly with Mochi Health's brand guidelines and healthcare regulatory standards.
• Data Reporting: Deliver regular performance analysis, reconcile data with Finance records, and investigate discrepancies related to tracking, payouts, and LTV.
• Technical Operations: Manage the full lifecycle of tracking links, pixels, and UTM parameters to ensure data integrity across all creator-led traffic.
• Creative Coordination: Partner with internal teams to develop briefs, provide creative direction, and review content to ensure brand alignment and performance.

Who You Are

• 1-3 years of hands-on experience in influencer marketing, affiliate marketing, or partnership marketing.
• Strong skills in Excel/Google Sheets with the ability to track performance metrics, identify trends, and optimize toward incremental acquisition.
• Hands-on experience with influencer management and affiliate platforms (e.g., Impact or Grin) and a solid understanding of attribution.
• Excellent written and verbal skills; comfortable "selling" the Mochi Health value proposition to potential partners and creators.

Nice to Have

• Experience in DTC healthcare, wellness, or other highly regulated e-commerce industries.
• Existing relationships with health & wellness talent agencies and creator networks.
• Deep knowledge of the creator landscape on TikTok and Reels.

Life at Mochi

At Mochi Health, we believe you do your best work when you feel your best. From thoughtfully designed perks and healthcare options to high-impact work and real ownership, everything here is built to support you.

• Daily Meals and Espresso Bar - Breakfast, lunch, and dinner every weekday. Our on-site barista keeps the espresso and matcha flowing all day
• Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits
• Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create
• Profitable and Rapid Growth - We're scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions
• High-Impact Work - Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide
• World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure
• Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans.
• Time to Recharge - Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive.
• Wellness First - From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority
• Team Socials and Community - We make time to connect through regular socials, happy hours, and spontaneous events. Our stocked kitchen doesn't hurt either
• Downtown SF HQ - Our San Francisco office is just steps from BART, Muni, and great food. It's designed for deep work and casual collaboration

Compensation

The base salary for this full-time position ranges from $100,000 - $150,000 in addition to benefits. The salary range listed in each job posting represents the minimum and maximum targets for new hire salaries across all locations. Actual compensation within this range is determined by various factors, such as job-related skills, experience, relevant education or training, and location.

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