Sr. Director, B2B Integrated Global Marketing

Position Overview

As the Senior Director, Integrated Global Marketing at PayPal, you will lead the full-funnel global campaign strategy across key regions. In this new role, you will architect and govern PayPal’s most important brand, growth, and co-marketing campaigns while driving innovation and operational excellence. You will work closely with cross-functional teams to ensure messaging, go-to-market execution, and content creation are aligned to fuel revenue growth and market impact.

Key Responsibilities

• Develop and oversee comprehensive performance marketing strategies to achieve business growth and revenue goals.
• Lead execution of multi-channel digital campaigns across paid search, social, display, and programmatic advertising.
• Define, monitor, and optimize performance metrics and KPIs to ensure maximum ROI and pipeline impact.
• Manage budgets effectively, identifying opportunities for cost-savings and scaling impact.
• Architect and deliver globally integrated campaigns that align with segment priorities and business objectives.
• Own campaign calendars including product launches, growth priorities, partner programs, and major events.
• Create scalable “Campaign in a Box” toolkits for quick regional localization while ensuring message consistency.
• Oversee co-marketing programs with global partners to drive increased merchant engagement and joint pipeline.
• Lead and mentor a high-performing content team and agency partners to develop thought leadership, case studies, and integrated content plays.
• Foster deep cross-functional collaboration with Product Marketing, Growth, Sales, and other key teams to drive cohesive campaign execution.

Required Qualifications

• Minimum 18 years of relevant work experience with a Bachelor’s degree or equivalent.
• 18+ years of global B2B marketing experience with expertise in integrated campaigns and content strategy.
• Proven track record in building and scaling campaign operations within a global, matrixed organization.
• Expert-level communication skills, strategic thinking, and a hands-on approach to execution.

Preferred Qualifications

• Experience in fintech, SaaS, or platform-based ecosystems.
• Background in leading marketing programs within two-sided marketplaces with a focus on partner co-marketing.
• Mastery of funnel performance measurement, campaign attribution, and content influence on revenue.

Benefits & Perks

• Compensation: Annual pay range is $188,000 to $323,950, plus an annual performance bonus, equity, and comprehensive medical, dental, vision coverage.
• Benefits: Enjoy a flexible work environment with employee share options, health and life insurance, and more. Please visit https://www.paypalbenefits.com for details.
• Hybrid work model offering 3 days in office and 2 remote days to ensure effective collaboration and work-life balance.
• Commitment to diversity, inclusion, and creating a balanced, equitable workplace where every employee can thrive.