E-commerce & Social Media Marketing Manager - Growth Hacking

Job Summary

Our client is seeking a creative and data-driven E-commerce & Social Media Marketing Manager to spearhead their online growth strategies. This is a fully remote position, offering the flexibility to work from anywhere in the US. You will be responsible for developing and executing innovative marketing campaigns across e-commerce platforms and social media channels to drive traffic, engagement, and conversions. The ideal candidate possesses a deep understanding of digital marketing trends, growth hacking techniques, and a proven ability to achieve measurable results.

Key Responsibilities

• Develop and implement integrated e-commerce and social media marketing strategies to achieve sales and brand awareness goals.
• Manage all social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Twitter), including content creation, scheduling, community management, and performance analysis.
• Optimize e-commerce website performance, user experience, and conversion rates through A/B testing and data analysis.
• Plan and execute paid social media advertising campaigns, including audience targeting, budget management, and performance optimization.
• Develop and manage influencer marketing programs and strategic partnerships.
• Create engaging and shareable content, including graphics, videos, and written copy, tailored for various social media platforms and e-commerce touchpoints.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase engagement and reach.
• Analyze website traffic, sales data, and social media metrics to track campaign effectiveness and identify areas for improvement.
• Collaborate with the design and development teams to ensure brand consistency and optimal user experience across all digital channels.
• Stay current with e-commerce best practices, SEO/SEM, email marketing, and emerging digital marketing technologies.
• Develop and manage the digital marketing budget, ensuring ROI.
• Report on key performance indicators (KPIs) and provide actionable insights to senior management.

Qualifications

• Bachelor's degree: in Marketing, Digital Media, Communications, or a related field.
• Experience: Minimum of 4 years of experience in e-commerce and social media marketing, with a strong focus on driving growth.
• Proven experience: in developing and executing successful social media campaigns across multiple platforms.
• Hands-on experience: with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
• Expertise: in paid social advertising (Facebook Ads Manager, etc.) and optimization techniques.
• Strong understanding: of SEO, SEM, content marketing, and email marketing principles.
• Excellent skills: in creative, copywriting, and visual content creation.
• Data-driven mindset: with strong analytical and problem-solving abilities.
• Exceptional communication: and collaboration skills, particularly in a remote setting.
• Experience: with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Opportunity

This fully remote position offers an exciting opportunity to shape the online presence and drive sales for our client. Our client is based conceptually in Richmond, Virginia, US, and is looking for a digital marketing expert to join their innovative team.