Assistant Director of Marketing

Position Overview

The Dallas Children's Advocacy Center is seeking an experienced Assistant Director of Marketing for the Marketing Department. The Assistant Director of Marketing provides leadership and strategic support to ensure the success of the agency's marketing and communications initiatives. Working closely with the Director of Marketing and the CAO, this role manages the day-to-day operations of the marketing team, drives creative strategy, and ensures cohesive messaging across all channels. The position also involves high-level planning and analytics to strengthen community awareness, donor engagement, and brand presence. Staff supervision includes oversight of Marketing Coordinators and Marketing Specialists. Location: All work must be performed in the office; remote work is permitted up to two days per week after 90 days of employment with Chief approval.

Key Responsibilities

• Collaborate with the Director of Marketing to plan and execute annual marketing strategies.
• Lead development and implementation of multi-channel campaigns that align with fundraising goals.
• Utilize analytics and data insights to guide decision-making and measure impact.
• Supervise, coach, and evaluate the marketing staff including Specialists and Coordinators.
• Manage workflow, project assignments, and deadlines while providing feedback, training, and mentorship.
• Uphold and refine DCAC's brand standards and messaging by overseeing creation of key collateral such as annual reports, digital campaigns, and video storytelling.
• Collaborate with internal departments to ensure message alignment and visibility.
• Assist with public relations strategy, media outreach, and preparation of press materials, serving as a secondary spokesperson as needed.
• Partner with the Development team to plan and execute marketing support for fundraising events.
• Participate in agency, departmental, and supervisory meetings, as well as represent DCAC at events.

Required Qualifications

• Education: Bachelor's degree in business, marketing, communications, or a related field.
• Experience Required: Minimum of five (5) years of experience in marketing, communications, or an agency-related field with at least two (2) years of supervisory or leadership experience.
• Advanced experience with Adobe Creative Suite, Canva, WordPress, and email marketing platforms.
• In-depth knowledge of advertising, marketing, and public relations principles, practices, and terminology.
• Strong copywriting, content creation, and communication skills with a proven portfolio of work.
• Experience in implementing SEO strategies and increasing digital audience engagement.
• Ability to maintain client confidentiality, think critically, and work proactively across teams.
• Strong organizational skills with the ability to multi-task and prioritize workload effectively.

Benefits & Perks

• Benefits: 100% Paid Employee Health Insurance – PPO.
• 100% Paid Employee Dental Insurance.
• 100% Paid Short Term Disability.
• 100% Paid Long Term Disability.
• 100% Paid Basic Term Life and AD&D Benefits (up to $50,000 based on annual earnings).
• Vision Insurance through Superior Vision.
• Pet Insurance through Nationwide.
• Legal Services through Freshbenies.
• Flexible Spending Account and Dependent Spending Account.
• Six (6) weeks of paid Parental Leave.
• Employee Assistance Plan (EAP) and Health Advocate.
• WellVia Teladoc Program.
• 403b Retirement and Contribution Plan with up to a 4% employer contribution.
• Supplemental Insurances including Accident, Hospital Indemnity, and Critical Illness Insurance.
• Bilingual Stipend (English/Spanish) of $2,700 annually.
• Cell Phone Stipend.
• 10 Paid Holidays, 2 Floating Holidays, 14 Wellness Days, and 10 Vacation Days.
• Participation in the Public Service Loan Forgiveness Program (PSLF).